BRAND-A-LUST REPORT REVEALS KFC IS UK’S MOST SEARCHED FOOD CHAIN
- Searches soar by 50% for UK’s most popular brands between April 1st and May 31st
- Popular food chain brands saw an average 87% increase in lockdown searches and a combined 5.6M searches per month
- Top fast food brand was KFC with 527% more searches
- Starbucks took second place with an impressive 331% increase in searches, the majority of those from coffee lovers in Edinburgh
- The money.co.uk Brand-a-Lust Report can be found here: www.money.co.uk
Bored Brits in lockdown have been pining for their favourite food chain brands more than ever before, a new report by the personal finance experts at money.co.uk has revealed.
The new Brand-a-Lust Report takes 375 of the UK’s top brands from YouGov’s Consumer Popularity Ratings* and applies Google Trends** and Google Search Volume*** data, to reveal the UK most lusted-after brands during the lockdown.
From Nandos to Greggs, the new report has discovered the food brands we can’t wait to visit once lockdown is lifted.
Popular food chain brands saw an average 87% increase in lockdown searches and hungry Brits ranked up a combined 5.6M searches per month for their favourite brands.
Grouping the top 10 food brands reveals a 299% increase, featuring high street favourites such as Wagamama’s, Starbucks and Nandos.
KFC tops the list with a whopping 527% increase in searches and fried chicken fans in Wolverhampton make the most of these searches.
Starbucks took second place with an impressive 331% increase in searches when compared to pre-lockdown. Coffee lovers in Edinburgh were pining for their caffeine fix the most.
Doughnut extra ordinary Krispy Kreme (330%) and coffee house chain Costa Coffee (305%) took third and fourth place, respectively. Sweet tooth lovers in Bristol were searching the most for the doughnut brand whereas caffeine warriors in Liverpool were searching for Costa.
It seemed the UK has been missing their dining and food chain brands the most with the top 16 out of the 46 brands in the report all had search increases above 100%.
Including popular brands such as; Nandos, Burger King, Pret a Manger, Subway, Taco Bell, Wagamama, Caffe Nero, Gaucho, Shake Shack, Five Guys, Gourmet Burger Kitchen, and Prezzo.
Sadly, it wasn’t the same story for Las Iguanas, Harvester, Wetherspoons, Greggs, Frankie & Benny’s, Chiquito, Millie’s Cookies, Pizza Hut, All Bar One, Bill’s, Slug and Lettuce, Giraffe and Bella Italia as all the brands saw a decrease in searches when compared to pre-lockdown.
Food has been a source of comfort for many in lockdown, with searches for KFC soaring by +527%, making it the brand the nation has been pining for the most. On average, the 46 food brands in the study saw searches increase by over 87%.
With many more shops opening this week, the temptation may be there to head out a splurge on the brands we have been longing after. However, as money.co.uk’s personal finance expert Salman Haqqi, explained: “With non-essential shops slowly beginning to reopen their doors to the general public, it might be tempting to head out and splash the cash on some of our favourite brands to celebrate. However it’s worth making sure that you are getting the best deal possible and sticking to a budget, no matter how enticing the prices may look.
“The novelty of visiting a bricks and mortar store is appealing, but it’s likely that better deals and lower prices can still be found online. Try visiting the virtual high street first to do your research, before you head out onto the physical high street; especially if you’re using a credit card to fund your purchases.”
