LONDON, UK – May 6, 2026 – London Heritage Quarter today announced “Pride in the Quarter,” a major new public art trail featuring 17 striking lion and lioness sculptures. These near life-size artworks will be displayed across central London from June to August, celebrating the summer of international football.
Inspired by the iconic ‘Three Lions’ emblem of the England national team, the sculptures will be strategically placed across a 1.945 km² area, encompassing prominent locations such as Trafalgar Square, St. James’s Park, and Victoria Tower Gardens. The trail will offer stunning backdrops including the Houses of Parliament, Westminster Cathedral, and Buckingham Palace.
Seventeen artists have contributed to the trail, each bringing a unique identity to their lion sculpture. Designs range from multi-tonal creations reflecting the global spirit of the tournament to installations inspired by London’s architecture and green spaces, featuring floral motifs and painted storytelling. The initiative also pays homage to England’s footballing history and its supporting communities, with one notable lion positioned along the Pride in London parade route, celebrating moments of triumph.
Millions of visitors expected in London this summer will have the opportunity to explore this main attraction of the London Heritage Quarter. The public can delve into the stories behind each artwork, learning about the artists’ inspirations and the character of each location. The trail also offers a chance to support a partner charity.
Ruth Duston OBE, CEO of London Heritage Quarter, expressed her enthusiasm: “Pride in the Quarter is exactly that: pride in our people, our culture, our great city, and our sporting heroes. With a summer of international football upon us, what better way to celebrate than unveiling our own pride of lions and lionesses across some of London’s most iconic locations? We hope visitors from across the country and around the world will join us to explore the trail, soak up everything the Quarter has to offer, and roar on the national team.”
Roshi Rouzbehani, a contributing artist, shared her perspective: “Each lion set to appear next month tells a different story. For me, it was about capturing the feeling of London, its diversity, its movement, and the way so many cultures and communities come together here. Through colour and detail, my giant sculpture will capture that energy and bring it to life in a way people can experience in their everyday surroundings.”
Whether for a family day out or a must-see event for football enthusiasts, visitors can immerse themselves in the world’s biggest sport, with free outdoor screenings of major matches, world-class food, drink, and hospitality, all guided by the lion trail. London Heritage Quarter will soon release the full list of all 17 locations.