With a blockbuster debut at London Fashion Week, Medusa Fashion House is reloaded for its second comeback of the year with an extensive showcase of Indian artistry at the global stage. Under the dynamic leadership of MEDUSA’s founder, Sonal Vig, the multi-designer runway soirée at St Johns Church, 18 Hyde Park Cres, Tyburnia, London W2 2QD, United Kingdom, will display a classic blend of the realm of high-end fashion with rich cultural tapestry under the theme of Fashion Week and the City.
A unique synergy will be revealed at the stage of LFW, featuring a lineup of talented designers, including:
1. Manish Tripathi
2. Nitin Bal Chauhan
3. Prakhar Rao
4. Shuchi Bhutani
5. Lipika Saurastri (Khadi India)
6. Harvinder Kaur (Khadi India)
In addition to the designers, this season will also feature an exclusive range of Indian crafts by National Backward Classes Finance & Development Corporation-supported master artisans from across India. From Kalamkari from Andhra Pradesh, Phulkari from Punjab, Paper Mache from Bihar, Block Printing from Rajasthan to Leather Craft from Delhi, Banjara Craft from Maharashtra, Sarangi and Goda Gadi from Haryana, and Rajwada and Banarasi from Uttar Pradesh, curated by award-winning craftsman Mohd Tayyaib, the showcase will pen a story of India’s diverse cultural heritage. With Venus Steps as the official shoe sponsor for the event, the runway will walk in grace and style.
With a huge array of voguish trendsetters, the multi-designer runway show spanning from September 12–17, 2024, will showcase a blend of contemporary designs and traditional craftsmanship, where the Indian contingent aligned to present their designs on September 13, 2024, at 3 pm GMT in London under the British Fashion Council Official Calendar listed show londonfashionweek.co.uk/schedule.
Leading a delegation of six esteemed Indian designers and master artisans supported by NBCFDC for both the runway show and exhibition, Sonal Vig is a transformative force to propel the Indian fashion industry globally. In her words, “Participating in the prestigious LFW 2024 for the second time brings me the confidence to work more to enrich foreign soils with South Asian representation. The London Fashion Week is one such platform that provides a great opportunity for India’s finest designers and artisans to exhibit their work internationally while ensuring that these designers receive the recognition and appreciation for their craft in the global fashion marketplace.”
Fashion Week & The City Runway, who would be collaborating with MEDUSA on the D Day, are also brands to reckon with. Their representative, Priyanka Bajaj, also expressed her enthusiasm at the fact that the LFW 2024 has offered a one-shot break to the talented Indian designers. She said, “The opportunity to put on a show for some of the finest Indian attires and cultures on a global stage is greatly treasured.”
MEDUSA’s participation at LFW 2024, alongside these ace designers and exceptional craftsmen, is dedicated to the singular mission of strengthening the presence of Indian craftsmanship globally.