Inspirations: An exploration of the Koshino family name’s ancient warrior beginnings in the deep bamboo forests of Japan, the AW17 collection sees an innovative evolution of the label’s house style. References to the Koshino military roots can be seen in the practical workwear cuts and prints of the collection, all combined with Michiko’s now signature use of manmade fabrics. The iconic inflatables have been subtly reinvented — playfully nodding to nature with their exaggerated animalistic silhouettes, while new helmets hark back to the fighter theme.
Fabrics: Wool, Nylon, Thick Jersey, Treated Cotton and Inflatable PVC
Colours: Black, White, Orange and Tobacco
About Michiko Koshino: Michiko Koshino is the prolific designer behind the unisex streetwear brand of the same name, with a long cultural heritage as one of the influencers of the London 90’s club scene. A favourite of David Bowie, Stella McCartney and Candy Ken to name a few, the designer herself has developed a respected reputation amongst the creative community, widely known for her innovation, quality and iconic trend-starting pieces. Attaining both cult and commercial success with brands Yen Jeans, Motor King and Michiko London, Koshino remains at the forefront of forward-thinking fashion.
Credits: Presentation production by: Evelyn Tsekoura
Styling by: Masha Mombelli Make-up by: Gregory Kara using Charlene/Michiko Koshino, Jurlique and Artistic Nail Design
Hair by: Tomoko Fushimi Sushi provided by: Michiko Sushino Michiko’s Japanese restaurant in Queen’s Park, London
Media Relations Contact: For all press enquiries regarding Michiko Koshino, please contact: may | firstname.lastname@example.org | +44 (0)20 3724 4177
MICHIKO KOSHINO A DESIGN STORY
PRESS RELEASE – LONDON, October 2016
Respected by London’s fashion community as one of the industry’s original innovators, Michiko Koshino was among the wave of Japanese talent to descend into Europe during the early 80’s, bringing with them an entirely new way of thinking. Michiko’s designs and personality soon became interlinked with the prolific London club scene as she rose to fame in the early 1990’s – a favourite of Stella McCartney, David Bowie and Moby to name a few. Michiko has dressed not only stars, but a generation, and as a result her numerous labels including Yen Jeans, Michiko London and Motorking have achieved both commercial and cult success alike. A pattern-cutter by trade, Michiko’s deep understanding of silhouette, materials and quality have cemented her as a master of her craft. Her pieces have consistently proved time after time her ability to forecast and conceive game changing contributions to the design world. Constantly experimenting with fabrics, her instantly recognisable inflatable coats and denim pieces have become synonymous with Koshino. Today, Michiko remains at the forefront of the brand with innovation, quality and progression at the helm of everything the atelier produces.
. 1973 – Michiko arrives and settles in London . 1975 – Michiko Koshino launches eponymous label . 1986 – Michiko London is launched . 1987 – Long-term relationship sparked with the British Fashion Council . 1987 – Menswear label ‘Motorking’ is launched . 1989 – Infamous London store opens on Neal Street, Soho . 1992 – AIDS campaign launched in New York . 1994 – Michiko is celebrated by the V&A Museum with an inflatable jacket on permanent display . Mid 90’s – Yen Jeans is launched . 2001 – Yen Jeans start a collaboration with Italian studio ‘Flash and Partner’ . 2006 – Michiko is honored by UCA . 2015 – Michiko Koshino London relaunched in the UK . 2016 – Michiko London celebrates its 30th anniversary . 2016 – Michiko launches her first sushi bar, ‘Michiko Sushino’ directly underneath the atelier in London