Press, buyers, bloggers and stylists were given an exclusive preview to Pure London and Jewellery & Watch this week, as 26 brands across fashion, footwear, accessories and jewellery presented their SS17 collections at the shows’ first ever Preview Day. The mid-season event was deemed a success by exhibitors and visitors alike, providing a new and exciting addition to the shows’ valuable 365-approach to offering relevant, precise and styled content all year round.
The stunning, spacious interiors of Asia House and diversity of brands on show provided a snapshot of what can be expected across both events in February 2017, with many brands unveiling their latest designs for the very first time.
Julie Driscoll, Portfolio Director for Pure London and Jewellery & Watch at Ascential, commented: “With the buying process no longer operating in clearly defined seasons but instead throughout the year, it is crucial for us to offer our exhibitors the opportunity to meet with key industry players outside of our main show dates. By hosting a dedicated Preview Day, brands were able to gain valuable feedback on collections and network with press, buyers and distributors in a more intimate setting ahead of the February events.”
▫ Erse Denim ▫ Fiorelli ▫ Original Penguin ▫ Waven ▫ Slydes ▫ Remus Uomo ▫ Collectif ▫ Bright & Beautiful ▫ Sugarhill Boutique ▫ Bell & Fox ▫ French Sole ▫ Joe Browns ▫ Shoe Embassy ▫ Clogau ▫ Gecko ▫ Domino ▫ Gemex ▫ Lucy Q ▫ Fei Liu ▫ Disney Couture ▫ New Romantic ▫ WOLF ▫ Orla Kiely ▫ Cornerstone Creation ▫
“Disney Couture is a fun and vibrant jewellery brand that always raises a smile, so the Preview Day was the perfect chance to showcase our collections to press and buyers in advance of the February show. We used the event to give visitors a sneak peek of our new Minnie Mouse designs, which went down very well! We were delighted to be part of the Day alongside other leading names in jewellery.”
Lindsay Coulter, Director, Disney Couture Jewellery
“As a completely new, launching brand, this event has given us fantastic exposure to magazine editors, bloggers and buyers and has provided us with great networking opportunities ahead of Jewellery & Watch in February. We are really excited to build on this for the show.”
JulieAnn Fearon, Chief Operations Officer, New Romantic
“The Preview Day has been a good opportunity to debut our exclusive collection of 12 footwear styles with matching handbags. It is a unique range and we are looking forward to the upcoming season.”
Claire Ireland, Account Manager, Joe Browns Footwear
“It’s been really beneficial to meet with press and buyers at a mid-season event like this, and to talk them through the collection and get them up to speed with the brand in a more intimate and stress-free environment prior to the show in February.”
Pippa Kelly, Marketing Manager, Collectif Ltd
If you would like any further information on the brands involved in the Preview Day, or either of the shows, please do let me know.
Jewellery & Watch will take place from 5-9 February 2017 at the NEC Birmingham, followed by Pure London, taking place 12-14 February 2017 at London Olympia.
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