Fluorescence
This season Tran set out to blend traditional lines with more modern colors and techniques with an eye to future fashion. Stepping away from Mimi’s usual color palette, AW17 welcomes the introduction of vibrant neon colors celebrated in a range of rich fabrics such as 3D lace and digital print silk. Hand beaded and sequinned crystal encrusted flowers add the element of glamor that Mimi is so well known for.
“The Mimi Tran woman is fearless, strong and radiant – a woman to be respected, someone to impress, someone who strides with passion – her excellence pouring over any who behold her” – Mimi Tran
Born in Vietnam and raised in Paris, it was evident at a young age that Tran was gifted in the arts. Surrounded by fashion, culture, and design, Tran had already developed a critical eye for color and texture when, at 14 years old, her family moved yet again, this time to the United States. Here, Tran excelled in the arts as well as sciences. She eventually earned a degree in electrical engineering and began a career at Cisco. Always ready for a new venture, Tran then went on to earn an MBA in International Business Management, but throughout her artistic impulses yearned for an outlet for creative expression. It wasn’t until she suffered a great personal loss, however, that Tran decided to completely dedicate her time in full to her lifelong love: design.
Today, Tran’s brand philosophy is simple, even if her clothing is anything but: Mimi Tran empowers the modern woman. “When you look good, you feel your best,” Tran says.
Previous collections can be viewed at www.shop.mimitrandesign.com
Photographer: Simon Armstrong & Sandra Vijandi