Eliana Shakhani (18) a digital marketing specialist from North London and a semi-finalist in the national beauty contest Miss England, is sponsored by Cetuem Cosmetics.
The young beauty will be taking part in the semi-finals on 11th October, and if successful, will head to the Miss England finals the following month. Should she be crowned Miss England 2026, Eliana will represent England at Miss World, taking place in May 2027, in Tanzania.
Eliana’s story
Eliana grew up with scoliosis, a medical condition that involves an abnormal curvature of the spine that sapped her self-confidence and stopped her from wearing high heels. However, with determination, Eliana overcame her feelings of inadequacy and entered the beauty contest – showing other girls that bodily imperfection need not stand in the way of achieving your dreams.
Cetuem Cosmetics
The award-winning company will help to build Eliana’s confidence further ahead of the contest. With the help of their outstanding skincare products, it will ensure that Eliana’s complexion is flawless and radiant, giving her the best chance in the fierce competition with a line-up of 25 beauties.
In fact Cetuem is no stranger to the Miss England contest – the iconic beauty pageant launched nearly 100 years ago. The company has sponsored a number of contestants as well as Miss England title holders over the years.
Giving confidence to the first make-up free contestant
Eliana will not be the first contestant whose self-assurance will be further boosted with the help of Cetuem.
Their multi-award winning skincare products gave enough confidence to the first Miss Bareface title holder Melisa Raouf in 2022 to enter the pageant make-up free for the first time in the beauty competition’s long history.
24-Carat Gold-Infused Skincare
Cetuem Cosmetics is well known for the excellence of their skincare products that promote an even skin tone and give a flawless, radiant complexion. Made from natural ingredients such as botanical extracts, vitamins, and 24 carat liquid gold, they are suitable for all skin colours from the fairest to the darkest, all ages and skin conditions.
Cetuem Cosmetics is a family-run business established over 30 years ago. All their products are made in England. They have not been tested on animals and do not contain any harmful chemicals.
MISS ENGLAND 2026 Semi- Finals 11th October
Finals 17th October – Athena, Leicester
MISS WORLD 2027
May 2027 – Tanzania