Rolex’s most popular models include: Rolex Daytona, launched in 1963, and originally calledCosmograph, but eventually named Daytona after the famous race; Rolex Submariner – a diverter model launched in 1953 with rotating bezel and strong water protection; Rolex Datejust, the world’s first self-extracting chronicle with date display; as well as Rolex Day-Date, an exclusive prestigious model showing both weekday and date; and finally, Rolex GMT Master developed for the PanAm pilots who needed to see two time zones on their wristwatches.
“Watch brands are very sensitive to the power of celebrity endorsement of their brand. Demand increases significantly anytime that a celebrity is seen wearing a particular brand of watch. It doesn’t matter if it’s a true endorsement or just personal preference,” says Pontus Silfverstolpe ofBarnebys.
Many of today’s top celebrities–actors, athletes, entertainers–are endorsed by luxury watch brands, putting a watch in front of millions of eyes each time they wear it. When a celebrity is seen wearing a watch, whether to the grocery store, in an advertisement, or in a movie, fans notice. At the same time, luxury watch companies also pay to put their watches in films. Here are some of the most famous watch/celebrity partnerships.
Leonardo DiCaprio is a long-time TAG Heuer ambassador. In the past, he’s worn several different TAG Heuer models on the red carpet.
Daniel Craig It should be no surprise that the “modern” Bond is a big fan of OMEGA watches. Of course, since James Bond has been wearing a Rolex for over 20 years now
Tom Cruise Another keen pilot, he really likes his Bremont ALT-1C, with his AudemarsPiguet Royal Oak Offshore GP Singapur a close second, followed by several different IWC models.