Close Menu
Fabuk MagazineFabuk Magazine
    Latest Edition
    FabUK Magazine Unveils Its 27th Edition Featuring Anya Taylor Joy and Announces Major Expansion Plans
    What's Hot

    From Protest to Performance: Why Rio Matchett Is Putting Disabled Artists Centre Stage

    20 June 2025

    RAINDANCE 2025 SPECIAL ICON AWARD HONOURING THE LATE, GREAT DAME JOAN PLOWRIGHT + RELAUNCH OF THE DAN IRELAND AWARD

    20 June 2025

    BLENHEIM PALACE WELCOMES SIGNIFICANT VICTORIES TAPESTRY BACK COMPLETING DECADE-LONG CONSERVATION PROJECT

    20 June 2025
    Facebook X (Twitter) Instagram
    Fabuk MagazineFabuk Magazine
    • Fashion

      UCA Epsom Celebrates Big Wins at Graduate Fashion Week 2025

      19 June 2025

      University of Central Lancashire Impresses at GFW25 with Talented Young Designers

      18 June 2025

      Tanger Fashion Week 2025 Concludes a Memorable Edition Marked by Innovation and Inclusion

      18 June 2025

      Istituto Marangoni London Previews Finalists’ Collections Ahead of SYNERGETIC Paris Show at GFW25

      18 June 2025

      Winner Announced for GFF x MAXXAM® Design Competition at Graduate Fashion Week Gala Show

      17 June 2025
    • Film

      Disney’s Live-Action Lilo & Stitch Set to Premiere in UK Cinemas on May 21, 2025

      23 May 2025

      Brad Pitt’s High-Octane “F1® The Movie” to Make European Premiere Ahead of Global Cinema Release

      20 May 2025

      Stars Walk the Red Carpet for The Phoenician Scheme at Cannes Film Festival

      18 May 2025

      Idia Aisien Embraces New Horizons in UK Theatre and Film

      14 May 2025

      VIOLA DAVIS LANDS IN LONDON AT THE UK SPECIAL SCREENING OF NEW ACTION-THRILLER MOVIE: G20

      2 April 2025
    • Music

      Smurfs Movie Soundtrack Announced – Rihanna, Cardi B, DJ Khaled, Tyla, and More Join In

      3 June 2025

      American Express presents BST Hyde Park 2025 Sabrina Carpenter

      30 May 2025

      Horse Celebrates 35 Years of The Same Sky with Exclusive Anniversary Tour

      6 May 2025

      Michael Nyman to Receive Lifetime Achievement Award at 2025 World Soundtrack Awards

      29 April 2025

      Sam Garrett Returns with Uplifting New Single “One Family” – Release 1st May

      29 April 2025
    • Travel

      Why Portugal is the Perfect Destination for a Summer Getaway

      19 June 2025

      Top 5 Euro Destinations You Can’t Miss in 2025

      23 May 2025

      CRETE’S ELE VILLAS CELEBRATES FIRST SUMMER SEASON WITH SPECIAL OFFER

      15 April 2025

      Embracing Solitude in Nature: A Spring Guide to Solo Camping in Japan

      14 April 2025

      The Lexus LM: redefining luxury transport

      19 December 2024
    • Store
    Facebook X (Twitter) Instagram YouTube
    Fabuk MagazineFabuk Magazine
    You are at:Home»Events»Newness to dominate at Pure London
    Events

    Newness to dominate at Pure London

    18 January 20174 Mins Read
    WhatsApp Facebook Twitter Threads Copy Link Email
    Share
    Facebook Twitter WhatsApp Threads Copy Link Email

    2017-01-17_232859

    Visitors to Pure London in February can expect a one-stop destination for sourcing new and exclusive collections for AW17, with over 350 brands adding to the diverse line-up for the first time. Fashion forward, premium and emerging brands across womenswear, menswear, footwear, nd accessories will be presented under one roof from 12-14 February 2017 at Olympia, with many exhibiting exclusively at the show.

    Womenswear will take over the Grand Hall, playing home to contemporary and lifestyle collections,  elegant occasion wear and coveted designer pieces from a host of international brands. New to the show
    , modern and avant-garde styles can be expected from Pure Premium brands Oilily, Shahin Mannan, Demoo, Elemente Clemente, House of OGAN, Vone, Syomir Izwa Gupta, Kraken Counter Couture, LIZA VETA and Christina Christou. Allure and Aspire sections will offer an equally eclectic showcase of new womenswear brands, including That Girl, MINSPRI PARIS, Dieuanh, Closet  London, Freequent, Gygess, NYDJ, and DESPINA TOUNTA.

    Young fashion section Spirit will offer on-trend and street style collections for short and forward order, with first-time exhibitors including evening and party wear brand Comino Couture, denim
    specialists Zac + Zoe, Parisian streetwear brand Sixth June, and rebellious LA-based label Iron Fist.

    Dutch brand Colourful Rebel will bring added cool to the show with its wardrobe essentials adorned with playful prints, slogans and other unique details. Fashion staples will also be presented by  celebrity-led etailer Daisy Street, whose growing collection provides affordable, stylish outfits that  move with the trends.

    A dedicated Athleisure section will also land at Pure London in February, offering sought-after activewear from brands such as PureLime, Miss Runner, Jilla Active, Dock&Bay and ELLE Sport; while
    Pure Man will continue to flourish for AW17 with over 100 menswear exhibitors already confirmed.

    Norwegian fashion brand 150 Yards Ahead and Italian-made trouser label Berwich will exhibit for the first time, with Arstides Vanis, Telm London, Roberto Ricci Designs and Suedebird all to be found in
    the premium ‘Concept’ area, new for 2017.

    Premium collections will also shine across Footwear, with Lola Cruz, Slack London, C.Doux and other names adding to the mix, and the wider footwear offering set to house over 20 new brands.

    Stepping into AW17 in style, French Sole will make their Pure London debut with their collection of classic ballet flats, while handmade vegan footwear brand Collection & Co will combine modern styles with ethical materials.

    Joe Browns, PINAZ, Eirene and Alice X Global will also join the footwear
    line-up.

    Show-stopping accessories and bespoke capsule collections will take over the Grand Hall Gallery, providing buyers and retailers with stylish add-ons for the seasons ahead. Dyrberg Kern, Mar Moo,
    Millissimo, Warloom, Apara, Dansk Smykkekunst, Scream Pretty and Lucky Team will all show for the first time, with many using the show as a pivotal platform for launching their business and reaching out to the UK market.

    Julie Driscoll, Portfolio Director for Pure London at Ascential, commented:

    “We understand the importance of newness, individuality and exclusivity of product for retailers,
    and each season works hard to secure a mix of brands from across the globe so that our visitors can discover fresh and exciting collections for the seasons ahead, not to be found on this scale anywhere else in the UK.”
    The next edition of Pure London will take place from 12-14 February at London Olympia. For more information, visit www.purelondon.com.
    Ends.
    For press enquiries and images, contact Kate Stafford at Good Results PR: [email protected] or 0203 397 5180

    NOTES TO EDITORS

    About Pure London:
    Pure London is the UK’s leading trade fashion buying event, representing womenswear, menswear, footwear, accessories and young fashion. The show offers buyers from UK and international independents, multiples, department stores, etailers and mail order, the opportunity to discover collections launching for the season ahead, attend catwalk shows and hear from their peers and other industry experts in valuable seminars and workshops. Pure London is an Ascential event. www.purelondon.com

    About Ascential:
    Ascential plc is a leading international media company that informs and connects business professionals in 150 countries through market-leading Exhibitions, Festivals, and Information Services. Ascential powers the prestigious Cannes Lions Festival for the branded communications industry, the world’s premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN and environmental risk data business Groundsure. 23 of Ascential’s 32 product lines are marketing leading and occupy number one positions. Ascential exists to provide our customers with world class content and connections empowering their businesses to be the best informed and best connected. Our products enable focus, growth and value. Ascential.com

    Newness Pure London

    Related Posts

    4 Mins Read

    Parakeets, Plants, Heat Pumps and Hoovers: the Design Museum’s new display explores the boundaries between the artificial and natural world

    16 June 2025 Art
    2 Mins Read

    Flabbergast Theatre’s “Romeo and Juliet” Wows Audience at Wilton’s Music Hall

    12 June 2025 Theatre
    2 Mins Read

    Celia Imrie and Jason Isaacs Win 2025 Raindance Icon Awards

    12 June 2025 Film festivals
    2 Mins Read

    GODZ

    12 June 2025 Theatre
    Don't Miss
    Fashion

    UCA Epsom Celebrates Big Wins at Graduate Fashion Week 2025

    19 June 20255 Mins Read

    Fashion students from the University for the Creative Arts (UCA) Epsom celebrated major achievements at…

    University of Central Lancashire Impresses at GFW25 with Talented Young Designers

    18 June 2025

    Tanger Fashion Week 2025 Concludes a Memorable Edition Marked by Innovation and Inclusion

    18 June 2025

    Istituto Marangoni London Previews Finalists’ Collections Ahead of SYNERGETIC Paris Show at GFW25

    18 June 2025
    Stay In Touch
    • Facebook
    • Instagram
    • Twitter
    • YouTube
    Latest Edition
    FabUK Magazine Unveils Its 27th Edition Featuring Anya Taylor Joy and Announces Major Expansion Plans
    Fabuk Magazine
    Facebook X (Twitter) Instagram YouTube Pinterest
    • How to get FabUK
    © 2015 - 2025 All Rights Reserved. Privacy Policy

    Type above and press Enter to search. Press Esc to cancel.