Pure London Womenswear Edit Announced and Barbara Hulanicki collaboration

PURE LONDON ANNOUNCES WOMENSWEAR EDIT AND DEBUT BARBARA HULANICKI COLLECTION FROM FLARE STREET Festival of Fashion, Pure London has announced an incredible line-up of inspirational new designers and much-loved returning womenswear brands, including the debut collection from Barbara Hulanicki for…

Pure London Announces Floorplan Re-edit, New Optimised Website and 365 Content

As a global show that celebrates newness, it’s no wonder that Festival of Fashion, Pure London, annually attracts over 300,000 industry professionals from the UK and around the world via its shows and digital platforms. To celebrate the upcoming new…

Pure London & Pure Origin Launch AW20-21 Campaign and 2020 Manifesto

Festival of Fashion Pure London and the international home for fabric and garment sourcing Pure Origin, have launched an AW20/21 campaign and over-arching manifesto called Nomad for 2020. The Nomad manifesto has been developed as a positive response to global…

Over 150 New Brands and continued commitment to Power of One at Pure London

This July’s Festival of Fashion Pure London, taking place from the 21st – 23rd at Olympia London, is set to be the ultimate hunting ground for discovering hundreds of new brands and up and coming designers. Across all sections of…

Festival of Fashion, Pure London Announces New Trend Partners

Pure London Partners With Unique Style Platform and Pantone to Deliver Future Trend and Colour Forecasts Festival of Fashion Pure London, taking place from the 21st – 23rd July at Olympia London, has partnered with world class forecasting service Unique…

Turkish Fashion at Pure London

A catwalk showcase of Turkish Fashion as well as ever-increasing presence of  Turkish suppliers thanks to IHKIB With an abundance of raw materials, a powerful manufacturing base, skilled workers and a key corridor between East and West with rail, road…

“The Show Must Go on” New Brands Flock to Pure London and a Floorplan Re-edit Gives a New Lease of Life

Visitors to February’s fashion trade show Pure London will be treated to a re-edited layout and a surge of new British and international brands who have signed up to showcase their AW19/20 collections including Parka London, Lauren Vidal, MOS MOSH,…

Pure Origin Launches ‘country Focus’ With a Spotlight on Italy – and Announces Global Partners & Exhibitors

Within London’s largest festival of fashion Pure London, Pure Origin continues to evolve into the UK’s number one destination for sourcing and manufacturing, knowledge and solutions. This coming February (10th – 12th) Pure Origin’s global line-up includes a newly launched…

Pure London Collaborates with United Nations Conscious Fashion Campaign

Pure London Collaborates With Conscious Fashion Campaign (Cfc) Supported by the United Nations Office for Partnerships AND ‘CONSCIOUS’ SECTION GOES FROM STRENGTH TO STRENGTH Leading festival of fashion Pure London is delighted to announce a collaboration with the Conscious Fashion…

Spill The Tea Launches for SS19

London and Brighton based brand Spill The Tea will be launching with a SS19 collection of apparel and accessories for men and women in April 2019 with limited stock available at Pure London in February 2019. Inspired by teen subcultures…