Pure London Archives - Fabuk Magazine

PURE MAN offers a host of new brands

Press release: July 2017

And Lethal Bizzle Meet & Greet to launch ‘Stay Dench’

Now into its fourth edition, Pure Man is growing rapidly and attracting more and more buyers expanding into menswear fashion. Menswear indies and those looking to introduce a fresh menswear offering to their stores for 2018 will be able to source the latest in men’s apparel, footwear, and accessories from heritage new and emerging brands, with cross-over buyers benefiting from the show’s prime location alongside Pure womenswear.

Grime hall of fame-r Lethal Bizzle will be unveiling his new product, a men’s aftershave entitled “Stay Dench”, right off of the back of his latest EP release, “You Will Never Make A Million From Grime“. Bizzle has big plans for this fragrance as part of his lifestyle range and will make an appearance and hold a Meet & Greet for buyers on Sunday 23^rd July between 12-3pm on the Platinum Brands stand N51. Finding inspiration from street wear, his Stay Dench label has garnered a celebrity following that includes footballers Ian Wright, Djibril Cisse and Jack Wilshere as well as rapper Chip (formerly Chipmunk), radio presenter Greg James and the label’s namesake, Dame Judi Dench herself.

Also making appearances and taking to the Spirit Stage on Tuesday 25^th July are leading influencers Rowan Row, Ben Heath, Jamie Cullen and Paul McGregor – they will be discussing working with Influencers.

Pure Man will see the new premium ‘Concept’ area housing niche brands in a pop-up environment, most of which will be exhibiting for the first time. Among the line-up is Laaza Academy and Ivywake, a British organic clothing company offering casual and city sustainable style.

Joining the Pure Man line-up for the first time is a host of new brands to whet your appetite for some serious discovery this July. Immerse yourself in new designs, innovative prints, sharp tailoring and scintillating concept collections. Laboratori Italiani is an international menswear brand taking influence from Neapolitan tailoring and traditional British elegance. Poetica Jeans offers clever design and premium materials married with innovative tailoring and current trends. British based TriXta Designs will show it’s tribal art-led t-shirt designs, while urban lifestyle label Robot Brands launches it’s first men’s apparel collection exploring the relationship between humans and artificial intelligence.

For fashion-forward tailoring, statement pieces and distinctive detailing take a look at EXE, while Robert & Son Beachwear is an exciting new board short brand championing clever prints and sun-soaked colours. Barror London is a menswear brand based in London, dedicated to great style, amazing fits and superb quality. Other new brands in the mix include LIAR London and Weekend a La Mer.

Returning will be Pure Man Emerging Brands, showcasing new and up-and-coming menswear designers including Studio Mulder and new British brand Bowtees who aim to create a new bow tie generation. Stemming from a life-long adoration of distinctively dapper bow ties, but with a frustration of always having to be in a sartorial shirt…the idea of combining urban-inspired t-shirts with bow tie detail was born. Also showing is House of Cenmar, a London-based Saudi designer, offering a multi-faceted art and fashion concept blurring the lines between street style and haute couture and inspired by ancient Arabic architecture and sweeping global cityscapes.

The wider Pure Man offer will range from clean-cut tailoring to edgy contemporary pieces and cool casual and lifestyle wear. Since 1963, Henri Lloyd has pushed the boundaries of style and technical innovation establishing itself over the last five decades with a global reputation for designing and producing quality premium sailing and lifestyle clothing. Other brands include Gianni Lupo, Street Noir, Dedicated Brand, Michael Linnell, Garzini, and SLYDES, with fashion-forward footwear and seasonal accessories offering retailers the perfect add-ons for SS18.

Adam Gough, Head of Menswear commented: “I’m really excited to see the diversity of brands showcasing in Pure Man for SS18. We have designers from over all over the world showcasing their latest offering, bringing together a great mix of different styles and trends. We have plenty of Pure Man exclusives that I’m sure will excite the buyers looking for something fresh.”

To find out more information on the SS18 event, visit www.purelondon.com. The next edition will take place from 23rd – 25th July at London Olympia, welcoming over 800 brands across womenswear, menswear, young fashion, athleisure, footwear and accessories.

For further information, images, or if you would like to meet Lethal Bizzle, play Fifa with him and receive a personalised bottle of his new aftershave Stay Dench contact:

Philippa Suitters at Good Results PR:

[email protected] or call 0203 397 5180 / 07866 362980

July 14, 2017

Henry Holland Announced as Keynote Speaker

Press release: June 2017

Following his 10^th anniversary, a successful second collection with Habitat, and on the cusp of launching his own concept store in China, Pure London is delighted to announce British fashion designer Henry Holland as its second keynote speaker.

Henry’s Pure London address on Monday 24^th July at 3.20pm will cover topics ranging from his unconventional route into the fashion industry and how to remain authentic, negotiating the collaboration process, how to regularly engage customers and keep them excited about the brand, and his greatest challenges.

After graduating from the London College of Printing with a BA (Hons) Journalism, Henry was catapulted into the fashion limelight in 2006 with his irreverent ‘fashion groupies’ slogan tees featuring catchphrases such as “uhu Gareth Pugh” and “Get your freak on Giles Deacon”. In February 2008, after two seasons showing with Fashion East, House Of Holland held its first solo show on the London Fashion Week schedule to critical acclaim. House Of Holland is firmly established in the international fashion arena and in January 2012 was awarded a two-season Fashion Forward sponsorship. Now in its 10th year, House Of Holland boasts an impressive roster of international premium stockists including Browns Focus, Colette, Emporium, Harvey Nichols, IT, Isetan, Liberty, Lisa Via Roma, Matches, Net-A-Porter, Opening Ceremony and Shopbop. Henry is also heavily involved in collaborations with Debenhams, Umbro and Habitat.

In his own words Henry took an alternative approach to entering the fashion industry; “I kind of worked back to front and launched my business with one of the most commercial products that you can which is a printed t-shirt, and then I built an aesthetic off the back of that. I think that for a lot of people they spend time in a design school working on their aesthetic and developing their creativity, then for the first two years of their career they really showcase that and maybe after three years they drill that down to something more commercial and viable product for the consumer. I did that whole process completely back to front. The biggest challenge for me has been communicating to the consumer and the media that we are more than a t-shirt brand.”

Renowned for his brand collaborations, Henry’s recent collection with Habitat has drawn him into the world of interiors. Talking about the process Henry says; “We translated the ready to wear collection, evolving that into homeware, using the same prints and the same embellishment techniques, so we continue to tell that story. It was really about working with their team to work out ways to execute that because there are different techniques being employed, different ideas and different materials that I’ve never worked with before. For example, I’ve never made a rug before or worked with those kinds of suppliers so it’s about working with them to help execute the concept and the ideas and build it as a range to make sense to their customer.

The most exciting parts of the collaboration are working on different executions and different categories. They worked out the different techniques and we utilised a lot of our print and pattern work. We work with people for two different reasons, to develop into different product areas and deliver new and exciting things for customers, and also to utilise them for their different experiences, expertise and factory contacts.”

With a successful wholesale business as well as See Now/Buy Now collections comes other challenges such as the pace of the industry. Henry says: “Slow down. Give us a chance to breathe. It’s a very competitive market and it’s a very competitive fashion calendar. There is a challenge for smaller brands to keep up with the pace of the bigger brands and their bigger budgets. I think it would be great if there was a better reception to people creating collections with a frequency that suits them. Often having to sit within certain fashion calendars throughout the year is really tricky, and we’re very much dictated to. There are so many brands out there today since I started, the increase in the number of brands in the market place has exploded, so given the volume of brands there could be less structure in terms of the frequency in which all of those brands deliver.”

On the See Now/Buy Now model Henry says; “It’s important to balance the See Now/Buy Now model with a much stronger core collection which is more trans-seasonal and much more permanent for a brand and then have these peak showcase collections which are See Now/Buy Now.”

Taking 26% of the business share, China is an important and growing market for House Of Holland. It will be the first market to see a House Of Holland concept store, something that’s been on Henry’s career bucket list; “I would like to build our own retail concept whether that’s bricks and mortar or more of an online proposition. To create something that showcases our world as a whole, as an entirety encompassing all our collections and product categories under one roof, there’s an opportunity there to create something really exciting.”

Julie Driscoll, Portfolio Director for Pure London, commented; “Henry is a much loved and respected figure in the industry and we are delighted to welcome him to Pure London. I think visitors will find his address insightful and informative.”

Henry will add to a line-up of more than 30 inspiring speakers across the three days, including Sunday’s keynote address by Dr Pam Hogg. A whole host of panel discussions, Q&A’s, trends, insights and fashion-forward catwalk shows are set to further enhance the visitor experience and guide buying choices at Pure London.

Other speakers include Ben Allingham, Head of PR and Marketing at Just Hype, Alice Ratcliffe, Brand Lead, Appear Here, Olivia Cantillon, Director, Ownthelook.com and Nichole de Carle, Lecturer at London College of Fashion for Activewear, Lingerie & Swimwear Design, as well as Sara Maggioni, Director of Retail and Buying at WGSN. A highlight for buyers, stylists and designers each season, Maggioni will share the key looks, colours, shapes and fabrics set to be huge in Spring Summer 18. These looks will then be brought to life in the main runway show, with all outfits available to order from brands at Pure London.

For press enquiries and images, contact Philippa Suitters at Good Results PR:

[email protected] or 0203 397 5180 / 07866 362980

NOTES TO EDITORS

About Pure London:

Pure London is the UK’s leading trade fashion buying event, representing womenswear, menswear, footwear, accessories and young fashion. The show offers buyers from UK and international independents, multiples, department stores, etailers and mail order, the opportunity to discover collections launching for the season ahead, attend catwalk shows and hear from their peers and other industry experts in valuable seminars and workshops. Pure London is an Ascential event. www.purelondon.com

About Ascential plc

Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services.

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world’s premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential’s premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

June 29, 2017

Pure London: Pam Hogg Announced as Keynote Speaker

Press release: May 2017

Pure London is delighted to announce Pam Hogg, legendary fashion designer, DJ, rockstar and artist, as this season’s keynote speaker. Expect the unexpected as this renowned rulebreaker and dynamic cult designer delves into the world of fashion, offering insights into her life, unorthodox design process and experiences on Sunday 23rd July.

During a career spanning 30 years Pam, in her capacity as a musician, has supported Debbie Harry and The Pogues and had her fabulous designs worn by everyone from Kylie to Rihanna. In 2016 Pam was honoured with the prestigious task of designing the BRIT Award trophies. Her Bowie-esque designs gained high plaudits from both artists and musicians alike. In the same year Pam was awarded an honorary doctorate received at the Glasgow University for her contribution to fashion, becoming Dr Hogg. A graduate of both the Glasgow School or Art and Royal College of Art, Pam has appeared in fashion shoots for W Magazine and i-D. Also a celebrated DJ, Pam has performed DJ sets for Chanel and at Cannes Film Festival amongst others.

Following keynote speeches for TED (2016) and London Design Week, this July she follows in the footsteps of Alexandra Shulman giving the keynote address at Pure London.

Julie Driscoll, Portfolio Director for Pure London, commented; “We are incredibly excited to welcome Dr Pam Hogg as this season’s keynote speaker at Pure. Over the last 30 years Pam has been a creative force within the industry, never conforming and always pushing the boundaries. She is much loved and admired and a fabulous ranconteur. Her talk is definitely not to be missed.”

Hogg will add to a line-up of more than 30 inspiring speakers across the three days, with a whole host of panel discussions, Q&A’s, trends, insights and fashion-forward catwalk shows set to further enhance the visitor experience and guide buying choices at Pure London.

Other speakers include Ben Allingham, Head of PR and Marketing at Just Hype, Matthew Blakemore, CEO of Looks Good on Me, Dessy Tsolova, Founder and CEO at Utelier.com, and Nichole de Carle, Lecturer at London College of Fashion for Activewear, Lingerie & Swimwear Design, as well as Sara Maggioni, Director of Retail and Buying at WGSN. A highlight for buyers, stylists and designers each season, Maggioni will share the key looks, colours, shapes and fabrics set to be huge in Autumn Winter 2017. These looks will then be brought to life in the main runway show, with all outfits available to order from brands at Pure London.

To view the seminar programme and find out more information on the SS18 event, visit www.purelondon.com. The next edition will take place from 23rd – 25th July at London Olympia, welcoming over 800 brands across womenswear, menswear, young fashion, athleisure, footwear and accessories. For press enquiries and images, contact Philippa Suitters at Good Results PR: [email protected] or 0203 397 5180 / 07866 362980

NOTES TO EDITORS About Pure London: Pure London is the UK’s leading trade fashion buying event, representing womenswear, menswear, footwear, accessories and young fashion. The show offers buyers from UK and international independents, multiples, department stores, etailers and mail order, the opportunity to discover collections launching for the season ahead, attend catwalk shows and hear from their peers and other industry experts in valuable seminars and workshops. Pure London is an Ascential event. www.purelondon.com

About Ascential plc Ascential plc is a global business-to-business media company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world’s premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink. Ascential’s premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

May 30, 2017

Pure London: On the Pulse of Athleisure

Press release: May 2017

As the global demand for fashionable active wear continues to soar, the Athleisure section at Pure London now boasts an edited collection of established, international, British, and emerging brands offering sportswear, activewear, swimwear, underwear, and outdoor kit including O’Neill, Miss Runner, Fusionwear by Arys and Tenn Outdoors.

Athleisure has created a fundamental shift in consumer shopping behaviour whilst retailers, from multiples to independents and e-commerce, are altering their buying strategies to reflect demand. Worth £200billion, the athleisure segment has grown by 42% over the last seven years and is predicted to grow another 30% by 2020*.

Matteo Perrone Young Fashion & Athleisure Manager at Pure London adds: “No longer just a trend, Athleisure has become a way of life representing a substantial market and huge potential for growth. With 52% of consumers buying sportswear for non-sports use*, brands and retailers can’t afford not to be part of this hugely popular and developing sector. The Athleisure section at Pure London continues to grow and offers an exciting and dedicated platform for new and established brands.”

Laurence Morse, Country Manager UK & Ireland at O’Neill who shows at Pure London for the first time says; “With O’Neill Active expanding each season, the Athleisure section at Pure London is a natural fit for the brand. Continually introducing new product lines, our multi-purpose collection is motivated by comfort, energised by fashion yet packed with innovation. Focusing on trans-seasonal trends and versatility, O’Neill Active is attracting new customers across the UK who are growing their activewear offering.”

Deryane Tadd from The Dressing Room in St. Albans adds; “We have seen a marked increase in customers buying into activewear, most of whom are incorporating sportswear into their daily fashion wardrobe and buying pieces at the same time. We’ve introduced some exciting new activewear brands and have created a dedicated space in the shop. We’re really looking forward to visiting the athleisure section at Pure again this July.”

The Athleisure section also provides an exciting platform for buyers seeking out new British activewear brands including Bellum Active, ACAI Activewear, Jilla Active, ILU Fitwear, and TENN Outdoors. While Scandinavian activewear brand Pure Lime returns to Pure London this season, keen to tap into the continued demand and dedicated spaces many retailers are now devoting to athleisure.

Olivia Cantillon, Director of the recently launched online fashion store ownthelook.com believes athleisure is now a key core category within retail. “Women especially, are transitioning their sportswear into daywear and providing brands that cater to this trend is key for us. We’re largely looking to expand our sportswear offering and Pure London is our first port of call for this.”

Pure Lime also acknowledges that the athleisure section at Pure London is the destination for buyers to visit. Martin Hudson, Managing Director at Pure Lime said: “It’s a destination for the buyers to come to and it’s a great way for us to meet them. A number of people came to see us and said they came here because of the Athleisure section.”

Other brands confirmed include Zeneo, Eivy, and Fusionwear by Arys.

Inspiration and innovation will also resonate across the eclectic brand offering, with a strongly edited collection of over 800 global brands showcasing their latest collections, many of which can be discovered exclusively at Pure London. Responding to market demand, Pure Man, the show’s dedicated menswear section, will continue to grow this season, adding to the comprehensive collection of womenswear, footwear and accessories.

The next edition of Pure London will take place from 23^rd – 25^th July at London Olympia. For more information, visit www.purelondon.com.

* Source Morgan Stanley, 2015

* Source: Mintel, 2016

For press enquiries and images, contact Philippa Suitters at Good Results PR:

[email protected] or 0203 397 5180 / 07866 362980

NOTES TO EDITORS

About Pure London:

About Ascential plc

Ascential plc is a global business-to-business media company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services.

May 23, 2017

Turkish fashion takes inspiration, meet at Pure London

View : THE LOOKBOOK

Turkish fashion takes inspiration from the country’s east meets west culture to create unique designs that can bring a point of difference to your collection. Young designers are thriving through the Istanbul Moda Academy which has the London College of Fashion as its partner. Together their energy is being translated into the beautiful brands you will meet at Pure London.

February 9, 2017

Tag: Pure London