Hyve Group Launches Three Virtual Forums in September 2020

Hyve Group is pleased to announce Autumn Fair @ Home, Glee Gathering and Fashion Together (comprising Pure, Pure Origin, Moda and Scoop), three completely virtual forums happening this September. These forums will provide exhibitors and attendees with the opportunity to…

Pure London AW20 Review

Business as Usual at Pure London Demonstrating True Resilience in the Market Festival of Fashion, Pure London closed its doors today after a successful three days of business and inspiration welcoming visitors from over 80 countries. Despite hurricane Ciara, buyers…

Pure London Announces Exciting Line-Up and Spotlight on Regione Campania

A Spotlight on Italian Brands and a Host of New Labels Confirmed for Pure London This Weekend Festival of Fashion, Pure London is pleased to announce a host of exciting new and returning brands for this weekend’s show including a…

Pure London reveals AW20/21 Trends by Unique Style Platform

Festival of Fashion, Pure London, in partnership with its trends partner Unique Style Platform, has revealed a snapshot of next season’s future trends in preparation for bringing them to life at the show taking place from 9th – 11th February…

Pure Origin Puts the Spotlight on Turkey

Pure Origin, the new home for international garment, fabric and supply chain sourcing, will put the spotlight on Turkey at the next show taking place alongside Festival of Fashion Pure London at Olympia London from 9th – 11th February 2020.…

Pure London Commits to SDG’s and Conscious Fashion Campaign partnership

Pure London Continues Power of One Commitment to United Nations’ Sdgs With Partnerships for Goals and Exhibitor Programme Pure London’s sustainability awareness campaign, the Power of One, continues its commitment to disrupt the fashion industry this season with the launch…

Pure London Announces Content Programme

Festival of Fashion, Pure London has announced a seminar programme jam-packed with the essential insights and trends for the buying season ahead with a roll call of industry personalities and experts joining the line-up. From 9th – 11th February at…

Pure London Launches Pure Match App

Pure London Launches Matchmaking App to Transform Trade Show Networking and Intelligent Matchmaking Festival of Fashion, Pure London has launched Pure Match, an intelligent matchmaking platform designed to optimise the customer journey to start from home, which will enable visitors…

Pure London Womenswear Edit Announced and Barbara Hulanicki collaboration

PURE LONDON ANNOUNCES WOMENSWEAR EDIT AND DEBUT BARBARA HULANICKI COLLECTION FROM FLARE STREET Festival of Fashion, Pure London has announced an incredible line-up of inspirational new designers and much-loved returning womenswear brands, including the debut collection from Barbara Hulanicki for…

Pure London Announces Floorplan Re-edit, New Optimised Website and 365 Content

As a global show that celebrates newness, it’s no wonder that Festival of Fashion, Pure London, annually attracts over 300,000 industry professionals from the UK and around the world via its shows and digital platforms. To celebrate the upcoming new…