Pure Origin Launches ‘country Focus’ With a Spotlight on Italy – and Announces Global Partners & Exhibitors

Within London’s largest festival of fashion Pure London, Pure Origin continues to evolve into the UK’s number one destination for sourcing and manufacturing, knowledge and solutions. This coming February (10th – 12th) Pure Origin’s global line-up includes a newly launched…

Pure London Collaborates with United Nations Conscious Fashion Campaign

Pure London Collaborates With Conscious Fashion Campaign (Cfc) Supported by the United Nations Office for Partnerships AND ‘CONSCIOUS’ SECTION GOES FROM STRENGTH TO STRENGTH Leading festival of fashion Pure London is delighted to announce a collaboration with the Conscious Fashion…

Spill The Tea Launches for SS19

London and Brighton based brand Spill The Tea will be launching with a SS19 collection of apparel and accessories for men and women in April 2019 with limited stock available at Pure London in February 2019. Inspired by teen subcultures…

Pure London Launches AW19 Redefining Disruption Campaign

PURE LONDON LAUNCHES ITS NEW CAMPAIGN MANIFESTO: ‘REDEFINING DISRUPTION’ Bold in its approach and unapologetic in its creativity, in 2019 Pure London’s Festival of Fashion will redefine disruption for the fashion community. In this time of uncertainty, Pure London’s aim…

Fashion unites for change at Pure London #powerofone

THE INDUSTRY UNITES AT PURE LONDON TO SUPPORT #POWEROFONE AND OFFER SOLUTIONS FOR CHANGE What pledge will you make? The fashion industry united at Pure London this week, the largest festival of fashion that included sourcing and manufacturing expo Pure…

Pure London Redesigns Fashion’s Future and Backs Gen Z With Spirit Re-brand

Pure London, the largest festival of fashion in London and leading destination for fashion inspiration and buying opened it’s doors yesterday and today to a surge of visitors including John Lewis, Selfridges, Victoria Beckham, and Asos keen to discover new…

Pure London & Scoop Join Forces to Accommodate Buyers

Pure London, the largest festival of fashion in London taking place on 22nd – 24th July at London Olympia, is collaborating with Scoop to offer buyers a complimentary taxi service between the two shows. Doors open at the shows this…

Maya Jama and Hilary Alexander OBE to spotlight Diversity and the Future of Fashion Design at Pure London

Pure London, the largest festival of fashion in London taking place on 22nd – 24th July, is delighted to announce that Maya Jama and Hilary Alexander are joining its comprehensive and inspiring content programme as keynote speakers. Influential TV, radio…

Pure London Announces Graduate Fashion Week Collaboration

Pure London, the largest festival of fashion in London taking place on 22nd – 24th July, is delighted to announce it is collaborating with Graduate Fashion Week to showcase 10 of this year’s graduates from the “Top 25 Graduate Collections”…

Discover the Future of Fashion at Pure London

Content programme tackles sustainability, diversity, and new technology to give the competitive advantage Pure London, the largest festival of fashion in London taking place on 22nd – 24th July, puts the future of fashion firmly on the agenda throughout its…