Pure London & Scoop Join Forces to Accommodate Buyers

Pure London, the largest festival of fashion in London taking place on 22nd – 24th July at London Olympia, is collaborating with Scoop to offer buyers a complimentary taxi service between the two shows. Doors open at the shows this…

Maya Jama and Hilary Alexander OBE to spotlight Diversity and the Future of Fashion Design at Pure London

Pure London, the largest festival of fashion in London taking place on 22nd – 24th July, is delighted to announce that Maya Jama and Hilary Alexander are joining its comprehensive and inspiring content programme as keynote speakers. Influential TV, radio…

Pure London Announces Graduate Fashion Week Collaboration

Pure London, the largest festival of fashion in London taking place on 22nd – 24th July, is delighted to announce it is collaborating with Graduate Fashion Week to showcase 10 of this year’s graduates from the “Top 25 Graduate Collections”…

Discover the Future of Fashion at Pure London

Content programme tackles sustainability, diversity, and new technology to give the competitive advantage Pure London, the largest festival of fashion in London taking place on 22nd – 24th July, puts the future of fashion firmly on the agenda throughout its…

Pure London and Caryn Franklin Launch Power of One Movement to Advance Un’s Global Goals

London’s largest festival of fashion, Pure London, and British fashion commentator, activist and Professor of Diversity Caryn Franklin M.B.E. MSc (Psych) MBPsS, are joining forces to advance the United Nations’ Sustainable Development Goals, also known as the Global Goals, by…

Pure London Supports Prince’s Trust Young Designer

Pure London, London’s largest festival of fashion, is happy to announce it is championing a young entrepreneur who is supported by The Prince’s Trust. The show is offering the extraordinary millinery talent, Elise Gustilo, a free showcase in the Accessories…

Pure London collaborates with Thea Speechley

London’s biggest festival of fashion, Pure London, is delighted to announce a collaboration with product development, sourcing and production guru to fast-track the show’s sourcing and manufacturing section Pure Origin. Julie Driscoll, Managing Director of Pure London says: “With nearly…

Pure London announces launch of PURE KID

London’s biggest festival of fashion, Pure London, continues to expand with the launch of PURE KID, a newly edited curation of kid’s fashion, footwear, accessories and maternity collections. Launching in July in response to the fast growth in this sector,…

Pure London launches Pure Conscious with Common Objective

London’s biggest festival of fashion, Pure London, is launching a new section at the July show called Pure Conscious. Placing the spotlight on sustainable brands and giving them a dedicated space for them to be seen and heard, Pure Conscious,…

CREATIVITY REIGNS AT PURE LONDON

Creativity and the feel-good factor reigned at Pure London with a celebration of global fashion while the key takeaways included sustainability, experimentation, personalisation, collaboration and newness. During the three day event at London Olympia, the UK’s leading fashion trade show…