Pure London comes with brand stories and happiness motives

Press Release, 24th of July, 2017 A Romanian Designer brings motives of happiness to Pure London Pure London, the fashion experience has started and designers from all around the world came to showcase their 2018 fashion collections. Izabela Mandoiu brought…

Pure London SPIRIT STAGE

Day 1: Sunday 23rd July 2017   11.15-11.45 Experience is king in the world of social media, not content Join us for this interactive Q&A to discuss: ·  How to develop a USSP – Unique Social Selling Point ·  Not…

Pure London MAIN STAGE

Day 1: Sunday 23rd July 2017 11.00-11.30 Main stage catwalk The main stage runway show presents a line-up of the key fashion trends of the season from inspirational designers 11.00-11.30 Main stage catwalk The main stage runway show presents a…

INSPIRATIONAL, CREATIVE & VIP LINE-UP AT PURE LONDON Doors opening Sunday 23rd July

Press release: July 2017 Pure London, the premium event for progressive fashion buyers taking place at London Olympia this weekend (23rd – 25th July), will showcase a host of exciting new British and International womenswear and menswear brands, as well…

PURE MAN offers a host of new brands

  And Lethal Bizzle Meet & Greet to launch ‘Stay Dench’   Now into its fourth edition, Pure Man is growing rapidly and attracting more and more buyers expanding into menswear fashion. Menswear indies and those looking to introduce a…

Henry Holland Announced as Keynote Speaker

Press release: June 2017   Following his 10th anniversary, a successful second collection with Habitat, and on the cusp of launching his own concept store in China, Pure London is delighted to announce British fashion designer Henry Holland as its…

Pure London: Pam Hogg Announced as Keynote Speaker

Pure London is delighted to announce Pam Hogg, legendary fashion designer, DJ, rockstar and artist, as this season’s keynote speaker. Expect the unexpected as this renowned rulebreaker and dynamic cult designer delves into the world of fashion, offering insights into…

Pure London: On the Pulse of Athleisure

Press release: May 2017 As the global demand for fashionable active wear continues to soar, the Athleisure section at Pure London now boasts an edited collection of established, international, British, and emerging brands offering sportswear, activewear, swimwear, underwear, and outdoor…

Turkish fashion takes inspiration, meet at Pure London

View :  THE LOOKBOOK Turkish fashion takes inspiration from the country’s east meets west culture to create unique designs that can bring a point of difference to your collection. Young designers are thriving through the Istanbul Moda Academy which has…

Newness to dominate at Pure London

Visitors to Pure London in February can expect a one-stop destination for sourcing new and exclusive collections for AW17, with over 350 brands adding to the diverse line-up for the first time. Fashion forward, premium and emerging brands across womenswear,…