Pure London: On the Pulse of Athleisure

Press release: May 2017 As the global demand for fashionable active wear continues to soar, the Athleisure section at Pure London now boasts an edited collection of established, international, British, and emerging brands offering sportswear, activewear, swimwear, underwear, and outdoor…

Turkish fashion takes inspiration, meet at Pure London

View :  THE LOOKBOOK Turkish fashion takes inspiration from the country’s east meets west culture to create unique designs that can bring a point of difference to your collection. Young designers are thriving through the Istanbul Moda Academy which has…

Newness to dominate at Pure London

Visitors to Pure London in February can expect a one-stop destination for sourcing new and exclusive collections for AW17, with over 350 brands adding to the diverse line-up for the first time. Fashion forward, premium and emerging brands across womenswear,…