Limited Edition Lennon Kimono is specially designed to celebrate love and raise awareness on the cruelty associated with animal-derived silk.
niLuu, the vegan silk luxury brand, and People for the Ethical Treatment of Animals (PETA), announce the launch of an exclusive Kimono Robe and an online campaign to raise awareness about the unnecessary animal cruelty associated with producing traditional silk.
While silk has been recognized for centuries as amongst the most luxurious yarns for textiles, few know silkworms are boiled or gassed alive to retrieve the cocoon and produce the silk fiber. niLuu vegan silk is produced with Bemberg® fibers achieving the same softness for which silk is known and with many qualities that are superior to traditional silk. This collaboration with PETA is a recognition of niLuu’s mission: niLuu’s fabrics are certifed ‘PETA-Approved Vegan’ as they are made without the use of any animal-derived ingredientsin the entire production process.
niLuu has created the limited-edition Lennon Kimono in support of PETA’s “Vegans Make Better Lovers” Valentine’s Day campaign.The luxurious Lennon Kimono comes in a new exclusive print on a vibrant green background and is perfect for a Valentine’s Day gift designed for her and for him. Lennon, meaning lover in Irish, was designed to celebrate peace and harmony. It will beavailable starting February 2022 at niluu.com and in selected online stores, with a portion of the proceeds going to support PETA’s vital work for ALL animals.
Just in time for Valentine’s Day, vegan silk niLuu X PETA robes in the brand’s new exclusive Lennon print are on their way from PETA to fourteen of Hollywood’s hottest couples to help them celebrate a romantic, kind, and vegan February 14th:
• Pete Davidson and Kim Kardashian
• Travis Barker and Kourtney Kardashian
• Megan Fox and Machine Gun Kelly
• Kristen Stewart and Dylan Meyer
• Harry Styles and Olivia Wilde
• Zendaya and Tom Holland
• Blake Lively and Ryan Reynolds
• Ariana Grande and Dalton Gomez
• Heather Rae Young and Tarek El Moussa
• Halle Berry and Van Hunt
• Tom Brady and Gisele Bundchen
• Hailey and Justin Bieber
• Nick Jonas and Priyanka Chopra
• Gwyneth Paltrow and Brad Falchuk
niLuu features premium and quality vegan silk loungewear such as kimono robes, wrap tops, pants and shorts as well as sleep masks and pillowcases in a variety of deep and vibrant hues with a soft-brushed finish, typical of premium sand-washed silk.
niLuu’s vegan silk pieces are sustainable, biodegradable, 100% certified-vegan and are designed to look and feel amazing.
The brand combines the iconic elegance of traditional silk with a socially and environmentally ethical production process that is cruelty-free. The result is an unparalleled design that breathes like cotton, drapes beautifully like silk and reflects the cultural tradition of luxury textiles from founder Nilufer Bracco’s native country, Turkey.
“I am very excited at this collaboration with PETA and being able to bring awareness to the fact that you can have the things that you love without harming animals or the environment. Launching the Lennon Kimono and involving many PETA supporters in time for Valentine’s Day is wonderful and allows us to celebrate love for one another and each living creature.”
Nilufer Bracco, Founder and Creative Director at niLuu.
“There’s nothing sexier than compassion, and niLuu’s silk-free robes show kindness to some of the smallest and most vulnerable animals abused for fashion,” says PETA Senior Vice President Lisa Lange. “With this Valentine’s Day gift, PETA hopes to turn Hollywood’s hottest couples on to how luxurious today’s modern vegan designs are.”
People for the Ethical Treatment of Animals (PETA)