OSLO / BERLIN, January 26, 2022 – Mentra by SATS and Universal Music Central Europe, a division of Universal Music Group (UMG), the world leader in music-based entertainment, announced today the signing of a catalogue-wide licensing agreement. The collaboration will allow Mentra fitness users to exercise to UMG’s full catalogue of recorded music across the Nordic region.
Mentra by SATS is a newly launched digital service which enables high quality training from home across the Nordics. Using a combination of result-driven workout classes and gamification, the offering is supplemented by a number of interactive features. Mentra members have on-demand access to hundreds of classes with cardio, yoga and strength training, as well as the opportunity to attend live classes, and connect with friends – all with the same professional quality found at a traditional SATS fitness club. The classes’ music selection will be hand-picked by the trainers and professional music curators to elevate the entire training experience.
“We are really happy to announce this agreement with Universal. We know our users want great motivating songs by artists that they know and love as part of their work outs and it is especially important for our cardio, dance and family classes. We cannot wait to launch our first classes with the great music from Universal, this will help us inspire even more people to work out and live happier and healthier lives”, says Christian Øvregaard, Head of Mentra.
”Fitness is a great example of how fans are connecting with artists and discovering songs in ways that were unimaginable just a few years ago. With this collaboration, Mentra will be able to provide their users with a far more engaging and enjoyable experience. Trainers and users alike will have access to the most popular music from around the world”, says Holger Christoph, Universal Music Central Europe’s SVP of Digital Business.