Notting Hill’s newest florist, Front Row, is launching a series of floral masterclasses at their charming venue, starting with an Easter centrepiece class taking place on Thursday 29th March.
The small masterclasses will be held quarterly, accommodating just 10 guests, and allowing green-fingered attendees to create elegant and timeless floral arrangements with the expert guidance of the Front Row team.
Guests are encouraged to arrive from 6 pm, with the class taking place from 6:30 – 8:30 pm. Drinks and canapes will be served on arrival and throughout the class in order to stimulate guests’ creative flair. Guests will leave with their gorgeous centrepiece to display at home, as well as a goodie bag.
Founded by Chinese fashion entrepreneur Wei Yue, Front Row was established in late 2017 to create elegant, fashion-inspired bouquets and floral installations using the best quality flowers and cutting-edge designs, for bespoke arrangements, for every occasion. The talented team, whose combined experience in floristry equates to 25 years, seeks to match natural bouquets to client’s needs and wishes, whether it’s brightening up a living space or enhancing an occasion.
Front Row sources their fresh flowers every day from their suppliers in London and the Netherlands, based on their longevity and aromas. From their boutique in Notting Hill, Front Row caters to all, from regular locals requiring weekly flowers to special occasion bouquets which can be arranged whilst customers wait in the shop, to more elaborate creations intended for fashion shows, weddings, events and commercial displays. Most recent clients have included Browns Fashion, Elle Italia, ME Hotel, The Rectory and Missoma.
As a fashion trendsetter, Wei believes that everything around him should inspire his aesthetic towards styling, and the Front Row bouquets look to fashion campaigns and runway looks for inspiration. Either in the prints, colour palette, silhouette, makeup, or other factors such as scene design. The team strive to bring something modern, current, fun and inspiring to floristry.