Once Upon a Time is an occurrence we celebrate with joy to bear in mind what must not be forgotten. The event took place on the International Day for the Elimination of Violence Against Women at the Sonrisa, in the town of S. Antonio Abate, Naples.
It is always important to commemorate a fact that rose awareness of the role and importance of women in society, on which we should ponder every day. The role of women is gaining increasing relevance in the Internet world as well but we must remember the ignoble and unspeakable crimes women are victims of. Indeed, in Italy, only in 2012, 124 women have been killed by their partners, husbands or family members. This is the reason why during Christmas we want to remember this significant event and those who organized it.
The project was conceived firstly by the event planner Mena Alfano, who put it into effect in collaboration with For You Communication. This cooperation led to the realization of Once Upon a Time…Cinderella in Naples, a hymn to celebrate women in all their essence, strength, beauty and femininity, women of the third millennium, who among work, family and worries, never stop fighting for their freedom and their ideals.
A unique event, where not only Women were protagonists, but also love, fable, luxury, art and traditions. A fairy tale became true in an enchanted place where Valeria Altobelli and Lorenzo Flaherty presented the show giving a touch of romanticism to the evening.
Different Italian fashion brands walked the runway in the hall Luigi XV to dress the magic. The guest of honour was la Maison CleofeFinati, which didn’t forget that a dream is often shared. Indeed, it decided to bring on the catwalk Amet, the new men’s collection 2019, which symbolizes “a long, tight and shouted embrace”.
Special guest of the event was Giuseppe Fata, the genius of art on the head, who surprised everyone with his creations of the new collection White Inside, inspired by the magnificence of Gian Lorenzo Bernini’s Baroque art. An event of great scenic and emotional impact, where men’s groom suits of the Maison have captivated the audience of the “Sonrisa”.
Many famous faces of the international fashion world and of the Italian journalism joined the event, such as Antonio Pascotto, Roberta Damiata, Gabriella Chiarappa, Emmy Yoshida, Armando Sanchez, Antonio D’Addioand many others.Moreover, Rocco Fredella, Radio Italia’s speakers Maurizio Martinelli and SimonaPeparello and the Italian fashion blogger Andrea Perrone. Among the journalists of the Campania region there were Nicolina Leone of L’Eco di Caserta, Melissa Aleida of V-News, PatriziaFaiello of Di Tutto, Roberta Nardi, correspondent Blusky 940. The official videomaker of the evening was the filmmaker Luigi Nappa. Many photographers and video operators including Francesco Pinna (official photographer of the event), Francesco Norcia, Scirocco Giovanni, Sabatino Vitale and many others took part in this.
Once Upon a Time…Cinderella in Naples, an event in the event, the story of a book of love, whose cover is dedicated to wedding, luxury, haute couture.
Writer Gabriella Chiarappa
Photography: Gabriel Munari