ŠKODA Lights up London with Paloma Faith Gig
- Paloma Faith celebrated her new partnership with ŠKODA by performing a secret gig in London
- The Brit award winner’s set included a new song ‘Make Your Own Kind of Music’, which she recorded in collaboration with the brand
- Earlier this month, ŠKODA announced partnership with Paloma and The Prince’s Trust for its Driver’s Seat Initiative
Milton Keynes, 28 February 2018: ŠKODA hosted a secret gig last night to celebrate its partnership with renowned recording artist, Paloma Faith. Around 500 fans were treated to an intimate performance that included songs from her new album, The Architect, at The Round Chapel in Hackney, London.
Fans were the first to hear Paloma’s live performance of the classic hit song, Make Your Own Kind of Music. The singer has recorded her own version of the sixties classic that will feature in the brand’s forthcoming Karoq TV ad in March. The gig will also help raise awareness of ŠKODA’s Driver’s Seat Initiative: a programme which will work with the Prince’s Trust to celebrate individuality, giving young, creative people the opportunity to shape their own future and make a positive impact on their local community.
Paloma Faith, said: “It was so much fun to perform for my fans at the secret gig, and to try out some new material. Singing in such an intimate venue made the performance feel really personal and I couldn’t think of a better way to start my partnership with ŠKODA.”
Kirsten Stagg, Head of Marketing, ŠKODA UK, added, “Paloma truly embodies being Driven by Something Different. Make your Own Kind of Music celebrates that it’s good to go your own way and be an individual, an attitude that is shared between ŠKODA and Paloma. Listening to her on stage singing the song, was something truly special.”
‘Make Your Own Kind of Music’ will be available to stream from 2nd March.
ŠKODA’s Driver’s Seat Initiative will be available via The Prince’s Trust’s existing Get Started programme.