The Scottish fashion designer who always impresses us with her unique designs and style. We always expect from Pam Hogg to see something different, dynamic and she succeeded in pleased us in each collection which she does. For the SS20 season, Pam Hogg chose to create colourful, eccentric designs which are giving self-confidence and a party feel even when you are watching the models wearing these.
The theatrical designs always manage to declare their presence wherever you are. For this collection, it is quite clear that Hogg has been inspired by 60s-70s vintage style which combines rave and psychedelic style with oversized patterns and much fantasy. These appearances make us feel nostalgic about the craziness which those periods had and Pam Hogg passes the message that the real punk is still alive.
In addition, It is really adorable that in this collection, we see the diversity of silhouettes… Every person who watches the show can be identified with these models and this one of the most exciting things that makes this collection unforgettable. Pam Hogg always removes the classic fashion and gender stereotypes in her collections, we notice that what goes beyond and what makes it special is that she promotes the natural features/beauty of each model no matter the gender or the measurements which may have. It shows that everyone has the right to fashion and it does not matter if some models are not tall or thin enough; they still can shine!
Photos: Paul Winstone
Written by: Maria tomprou
