Available worldwide from today, the blue limited-edition Pandora Me pieces support education and other programmes to empower young people.
COPENHAGEN, Denmark – 31 October 2019 – Today Pandora announced the first campaign as part of its global partnership with UNICEF to empower and educate children and young people. Ahead of World Children’s Day on 20th November, Pandora is launching limited-edition Pandora Me jewellery in support of UNICEF.
Within the collection is a Pandora Me gift set that includes a bangle, two spacers and a ‘My Smile’ charm that symbolises happiness and a brighter future for the next generation. Sold separately is the ‘My Girl Pride’ charm that symbolises female empowerment. The jewellery is hand-finished and made from sterling silver adorned with man-made blue crystals.
“All young people should have access to education and the tools to help them reach their full potential, and we’re proud to be able to work with UNICEF to support this through our limited-edition jewellery,” says Stephen Fairchild, Pandora’s Chief Creative & Brand Officer.
Each limited-edition piece can be worn and styled with other pieces from the Pandora Me collection, the recently launched charms concept faced by actor and activist Millie Bobby Brown. The collection is targeted at Generation Z and encourages collectability through miniature charms and modern bracelets.
Pandora supports UNICEF by contributing funds for UNICEF child survival, education and protection programmes across the world, and also life skills training with a focus on programmes that support female empowerment. By wearing a Pandora for UNICEF charm, everyone can play their part in supporting UNICEF’s efforts.
The three-year partnership with UNICEF promotes young people’s right to a voice and a brighter future and aims to make a significant impact on the lives of thousands of children and youth globally. Future initiatives will include new jewellery, awareness campaigns and other fundraising opportunities.
The Pandora for UNICEF jewellery is available from today both online and in-store, reaching consumers in over 100 countries.
Learn more at www.pandora.net