Pure London, the UK’s largest Festival of Fashion, has joined forces with the Valencian Footwear Association (IVACE/ Avecal) to showcase eight Spanish footwear brands including Lodi, Wonders, Magrit, Hispanitas, Lola Cruz, Bibi Lou, Pedro Miralles and Chie Mihara. A trade collective of global fashion designers, brands, buyers, creative minds and inspiring trends, the next edition of Pure London will take place at Olympia London from the 16th-18th July 2023.
Spain is the second largest producer of footwear in Europe and Valencia is at the heart of this, recognised for not only producing the most footwear within Spain but also for their rich history as a community of shoemakers. The style and quality of the footwear produced in this region, as well as the variety of products, make the Valencian Community a national and international benchmark for the industry. Avecal is partnering with Pure London this season to bring some of the most innovative and beautiful brands they represent to the UK market.
Marian Cano, Executive President for Avecal said, “The United Kingdom is one of the main footwear export markets from the Valencian Community region. It is a strategic market in relation to its internationalization and geographical diversification. Attending Pure London, under Shoes from Spain by Valencia region brand, is a fundamental action in our brand’s promotion strategy. Our presence in Pure London will allow them to publicize the exceptional footwear quality-price ratio plus the constant and proven commitment to the design and fashion products.”
Magrit have a rich heritage of 90 years of craftmanship and are renowned in the luxury sector for the distinctive quality and unique design of iconic shoes created for fashion-forward women. Lodi are synonymous with top-quality, elegant footwear that is both luxurious and comfortable. Innovative technology, expert craftmanship, high quality materials and beautiful design combine in this fashion forward collection. Sustainable champions, Wonders bring a feminine and cheerful collection of flats and sophisticated footwear in pastel hues and on- trend Hispanitas will showcase a joyful collection awash with colour, unique design and artistry.
Lola Cruz combines trend-led design with impeccable luxury craftsmanship to create must-have shoes. Chie Mihara presents a free-spirited collection of shoes for everyday wear that are feminine, bold, unique, and very well made. Bibi Lou celebrates quality and tradition with a fresh approach resulting in a versatile range of statement footwear. Pedro Miralles will showcase two lines at Pure London this July, the sophisticated and fashion-led, Pedro Miralles and Weekend by Pedro Miralles, the more casual and fresher version appealing to a younger demographic.
Melissa Ramage, European Development Manager at Pure London says, “It’s an absolute pleasure to create another partnership with SHOES FROM SPAIN BY VALENCIA REGION for Pure London SS23 following a successful first season with us in 2022. They will be bringing some fantastic footwear brands to the show, ones which we know our visitors would love to see. The team at IVACE/ AVECAL are wonderful to work with and are very passionate about the Footwear brands and industry. We are looking forward to welcoming the designers to Pure London and having a successful platform to continue their success in the UK market.”
Gloria Sandrucci, Event Director at Pure London says, “I am very excited to see the fantastic line-up of brands showcasing collections this July. Pure London is set to be incredibly strong, diverse and innovative this season and we will be celebrating a lot of newness, which will appeal to everyone attending.”
This July Pure London will continue their Spanish showcase by spotlighting further womenswear and accessory brands from the country including NKN, Surkana, Macarena, Natural World, SwimDays, Compania Fantastica, Vilagallo, Alpe and Skatie.
Pure London returns to Kensington Olympia in London, 16-18 July 2023.
Pure London’s mission is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunity.
For further information on Pure London and to register please visit www.purelondon.com