Pure London, the UK’s leading trade fashion buying event taking place on 12th-14th February 2023 at Olympia London, has announced a series of trend sessions by its trend partner Promostyl. Straight from Paris, Promostyl will feature on the Pure London Catwalk with upcoming trends which include Pure London’s creative campaign for February 23, New Nobleness. Offering retailers a unique opportunity to uncover the colours and styles their customers will want, visitors can also visit the Promostyl stand throughout the show for trend advice and trend forecasting and enter to win free digital training by a Promostyl Trend Forecaster worth over 3000Euros.
Opening the content programme on the Pure Catwalk on Sunday 12th February at 10.30am, join Sebastien Renault and Malaika Ewande, both Artistic Directors from Promostyl for Nobleness: Elevated Tradition Sets the Tone for the Season. The trends of the AW23-24 season are overflowing with new wardrobe codes and the representation of status and power is more present than ever. This season’s Nobleness theme perfectly represents the introduction of this new era of fashion with codes drawn from heritage, luxury craftsmanship, classic and iconic luxury pieces. This mix of established classics and new casual elegance brings a boldness to our wardrobe with a mix of traditional English, equestrian and street art. Promostyl’s session will dive into this new trend, taking visitors on an eclectic journey through the range of colours, silhouettes, fabrics, key products, prints and more!
On Monday 13th February at 10.30am, Promostyl presents Trend Update: AW23 Window Shopping Trends. This season is made for reset and innovation, an evolution of a creative world without limits. The trend is no longer limited to the clothing alone but to the retail environment around it. The customer experience promotes a unique lifestyle and gives storytelling to the fashion brand. Stores are disguised as cornfields, spaceships, and even speakeasies, to make the purchase memorable. Promostyl will illustrate how to buy into the trend, but also sell these trends through immersive sales experiences.
Gloria Sandrucci, Event Director, Pure London says, “Since 1966, Paris-based Promostyl has advised global businesses and brands with trend book fashion, brand strategy, and collection development, using societal, cultural, economic, artistic, and technological evolutions and key markers to determine market and consumer trends and translate data into style concepts and trend reports. The partnership with the Parisian agency feels like a natural fit for Pure London and I am excited to see their trend presentations at the show in February and to offer our visitors the opportunity to meet our trend forecasting experts one to one for invaluable trend advice.”
Sebastien Renault adds, “We build our forecast working with sociologists and designers in both sectors by observing consumer behaviours and how their needs evolve with our time. From this work we dispatched consumers in four different tribes that allow us to specify and focus our work and predictions on their needs and values. Our method has proven highly efficient throughout the years as we have seen the very forecasts we had given take over runways and interiors alike. Our expertise also allowed different private clients to create collections and designs that successfully targeted their consumer. It is that same expertise that we believe you’d benefit from by visiting us during the upcoming Pure London show.”
Pure London’s partnership with Promostyl has been nominated in the Exhibition News Marketing Awards 2023 for Best Use of Partnership.