Pure London, the largest festival of fashion in London taking place on 22nd – 24th July at London Olympia, is collaborating with Scoop to offer buyers a complimentary taxi service between the two shows. Doors open at the shows this Sunday and both are set to offer buyers an incredible line-up of brands.
Nick Cook, Commercial Director at ITE Group commented; “Our highly complementary market-leading, global portfolio of fashion exhibitions deliver content-driven, mustattend events. With Scoop and Pure London now part of the same group and this season taking place at the same time, we can work in partnership to offer visitors the ultimate buying experience.”
Julie Driscoll, Managing Director at Pure London added; “Many visitors welcome the two fashion shows taking place at the same time and following the sale our first priority was to accommodate both audiences and offer free taxis to run between both shows.”
Dedicated taxi ranks at London Olympia and the Saatchi Gallery will offer Addison Lee cars at key times of the day
Pure London will offer visitors a festival of fashion – bringing together a strongly edited collection of over 700 global brands, including some of the best-emerging designers showcasing their latest collections in the UK for the first time; sustainable and ethical collections in Pure Conscious; and childrenswear in Pure Kid. Sourcing and manufacturing show Pure Origin has grown this season and now includes a dedicated Denim area and a future Fabric Trends display.
Exclusive SS19 future trend insights will be delivered by WGSN and catwalk shows, including Graduate Fashion Week winners and childrenswear, will bring the season’s key looks to life.
For three days visitors will be immersed into the world of fashion with a host of exciting guest speakers, workshops and networking opportunities including keynote addresses from Maya Jama, Professor Caryn Franklin, and Hilary Alexander OBE discussing diversity, ethics and sustainability in fashion. For the latest seminar schedule please visit www.purelondon.com