Day 1: Sunday 23rd July 2017
| 11.15-11.45 | Experience is king in the world of social media, not content | ||
| Join us for this interactive Q&A to discuss: | |||
| · How to develop a USSP – Unique Social Selling Point | |||
| · Not all social media is truly social – Explore the differences between social | |||
| broadcasting and genuine social content | |||
| · Importance of social intuition – What qualities make someone a good social media | |||
| professional? | |||
| · The rise of the micro-influencer – How to use this form of marketing | |||
| Lisa Maynard-Atem, Social Media Manager, Harrods Limited | |||
| Interviewed by Graeme Moran, Head of Content: Fashion and Features, Drapers | |||
| 12.00-12.30 | Spirit catwalk | ||
| Showcasing the latest designs from a mix of stylish labels aimed at a trend-led audience | |||
| 12.45-13.15 | Steps for success and progress with activewear and bodywear | ||
| • | Gain valuable insights into the activewear and bodywear industry | ||
| • | Steps for creating a suitable and successful route to market | ||
| • | Advice to help you incorporate a capsule collection in store and online | ||
| • | Design processes including design details and components | ||
| • | Trends, fabrics and colour palette development to aid your collection | ||
| Nichole de Carle, Lecturer at London College of Fashion for Activewear, Lingerie & | |||
| Swimwear Design | |||
| 13.30-14.00 | How to create engaging content for your blog and social media | ||
| • | Techniques to attract new followers, and get audiences engaged and returning | ||
| • | How to create beautiful imagery with limited time and expertise – Tips on | ||
| lighting, editing and keeping things consistent | |||
| • | Analyse the effectiveness of your content – The best and safest apps and services | ||
| to use | |||
| • | Streamline the process – What should you prioritise, and how to manage a full | ||
| time job alongside your blog and social media | |||
| • | Outsourcing – This can be a retailer or bloggers best friend | ||
| Mitchell Webb, Founder and Writer, Thefashionwebb.com | |||
| 14.30-15.00 | Spirit catwalk | ||
| Showcasing the latest designs from a mix of stylish labels aimed at a trend-led audience | |||
| 15.20-15.50 | Keynote Address taking place on Main Stage | ||
| 16.00-16.30 | Social Media: The Risks, Rewards and Consequences for Fashion | ||
| • | Hear how top global fashion use social media to reach new consumers; explain | ||
| their brand (Burberry); re-invent their history (Chanel); and burnish their image | |||
| (Gucci) | |||
| • | How Armani differentiates all his labels on differing social media | ||
| • | How independent are bloggers and journalists? How much influence do they | ||
| really have and how much is for sale? Are ambassadors more cost effective than | |||
| models or movie stars? | |||
| • | Instagram as a designer tool – Creative directors no longer just design, they are | ||
| obliged to be social media stars too | |||
| • | Case studies including how Olivier Rousteing helped double the value of Balmain | ||
| via Instagram | |||
| Godfrey Deeny, International Editor-in-Chief, FashionNetwork.com | |||
SPIRIT STAGE
Day 2: Monday 24th July 2017
10.30-11.00 Maximising your potential: Creating a successful online fashion retailer
Discussing:
- Thoroughly understanding your customer and how they’re changing
- How to make the most of your resources, from money to time, however limited they are
- Building a strong brand identity and how to communicate it effectively, in order to grow
- How to create successful networks and collaborations – challenges and successes
Jacynth Bassett, Founder, the-Bias-Cut.com
11.15-11.45 Working in Harmony – Brands and Bloggers
An interactive discussion about how to identify an influencer to collaborate with, how to work with them successfully and measure their effectiveness, discussing:
- How to approach collaborations, gifting and negotiate terms
- How to get the look and feel of the product placement online right for you and the influencer – photography, content, style of writing, graphic design
- How to communicate effectively, overcome any challenges, and ensure a positive ongoing partnership
- How to maintain authenticity with paid content
| Moderator: | |
| Marie Louise Pumfrey, Co-Founder, The F Club | |
| Panellists: | |
| Mary Moran, Founder and CEO, ILU | |
| Alex Light, Fashion Editor, whatalexwears | |
| 12.00-12.30 | Spirit catwalk |
| Showcasing the latest designs from a mix of stylish labels aimed at a trend-led audience | |
| 12.45-13.15 | WGSN Exclusive Menswear S/S 18 Buyers’ Briefing |
| WGSN’s experts will share perspectives on the key looks, colours, shapes and fabrics that | |
| will be huge in Spring Summer 2018. This menswear fashion forecast is an essential | |
| session for buyers, stylist and designers. | |
| Sara Maggioni, Director – Retail and Buying, WGSN | |
| 13.30-14.10 | Lessons in success: How independent retailers can survive and thrive |
| Join us for this interactive session with three thriving indies, each running successful bricks | |
| and mortar stores, alongside their online businesses. Shortlisted for Drapers Footwear | |
| Award 2017 in the category, Independent Footwear Retailer of the Year, they will reveal | |
| how to maintain a thriving business, understand customer needs, select the right product | |
| ranges and overcome major challenges along the way. | |
| Moderator: | |
| Lauretta Roberts, Editor-in-Chief, The Industry London | |
| Panellists: | |
| Eleanor Farrelly, Buying Manager, Bells Shoes | |
| Samuel Perry, Head of Sales, Envee of Monmouth | |
| Hannah Holmes, Owner, Room for Shoes | |
| 14.30-15.00 | Spirit catwalk |
| Unmissable collections from Spirit Young Fashion take to the runway, alongside emerging | |
| designers in the ‘Launch at Spirit’ scene | |
| 15.20-15.50 | Keynote Address taking place on Main Stage |
| 16.00-16.30 | Why Do Fashion Better: The Business Case for Sustainability | |
| What evidence is out there for fashion businesses to embrace sustainability? | ||
| • | Consumers: do they care? | |
| • | Stakeholders: trends around transparency in the industry | |
| • | Futureproofing: who’s investing in sustainability and how’s it paying off? | |
| Moderator: | ||
| Tamsin Lejeune, CEO, Common Objective and Founder of the Ethical Fashion Forum | ||
| Panellists: | ||
| Richard Mkoloma, Freelance Designer, Previously worked as Senior Designer for Adidas, | ||
| Puma, and Fila | ||
| Marko Matysik, Contributing Editor for Vogue China & Japan | ||
SPIRIT STAGE
Day 3: Tuesday 25TH July 2017
10.30-11.00 Adding value to your range: Sourcing and selecting fibres and fabrics
- Trends in sourcing fibres and fabrics
- Fast Fashion and Slow Fashion
- Improving quality and how to add value to your range
- Sustainable fibres and fabrics
- Educating the customer: How to communicate the benefits of different fibres and fabrics to your customers
Janet Wilson, CText FTI, Lecturer for London Artscom Ltd., London College of Fashion
11.15-11.45 Bloggers Guide: How to work with influencers
- Placing value on the space of socials – How to identify the right influencer for your brand
- Working with influencers – Gifting and what to incorporate in a contract?
- How to effectively communicate with your influencer
- Understand the challenges that influencers face to build better, long term relationships
- Clarity of end goals and how to analyse your influencer’s impact
| Moderator: | |
| Paul McGregor, Founder and Editor, Mens Fashion Magazine | |
| Panellists: | |
| Rowan Row, Fashion, Fitness, Lifestyle Blogger | |
| Ben Heath, Founder and Editor of Twenty First Century Gent Fashion | |
| Jamie Cullen, Fashion , Grooming and Lifestyle Blogger | |
| 12.00-12.30 | Spirit catwalk |
| Showcasing the latest designs from a mix of stylish labels aimed at a trend-led audience |
12.45-13.15 How to turn your passion into a successful business
- The big idea – the initial concept (your USP, customer & competitor research)
- The essentials of getting started – how to put together your business plan and long-term strategy
- The hit-list – the step by step guide to action your concept
- The high & lows – what to expect
- The day job – the reality of life as a boss
- Reflecting with hindsight – how to recognise and react quickly to necessary changes post launch
Olivia Cantillon, Director, Ownthelook.Com
| 13.30-14.00 | How the Fashion Retail Academy works with Retailers |
| Head of Curriculum and Quality at the Fashion Retail Academy awarded Outstanding by | |
| Ofsted in September 2017 will discuss their unique relationship with industry and current | |
| curriculum developments including Fast Track Degrees launching in September. She will be | |
| joined by a key retailer partner to explore the integrated industry touch points students | |
| benefit from. | |
| Saskia Niderost, Head of Curriculum and Quality, Fashion Retail Academy | |
| Janine Jenkinson, Head of Talent Acquisition and Retail HR, River Island | |
| 14.30-15.00 | Spirit catwalk |
| Unmissable collections from Spirit Young Fashion take to the runway, alongside emerging | |
| designers in the ‘Launch at Spirit’ scene |
Disclaimer and copyright: © Ascential Events 2016
This is a draft programme only and all content is subject to change