Rebecca Minkoff Supports Women’s March 2018 through partnership and Launch of Newest Social Platform, RM SUPERWOMEN
New York, NY – January 22, 2017 – In lieu of a fashion show this season, Rebecca is focusing her efforts on activism in alliance with The Women’s March. She’s made a significant monetary donation to the cause and in support has launched a campaign along with key activists and women in the movement — highlighting their voice and stances.
Last week, Rebecca launched the partnership with this year’s Women’s March by sharing a portrait series featuring the stories of leaders of the Women’s March Movement, the women of the Women’s March Committee, influencers, actresses and trail blazers in the women’s movement on her e-commerce site, RM.com, social and digital communities.
At the Women’s March in New York, Rebecca (and team) started Saturday morning alongside a performance given by Connie Lim of MILCK, dressed in Rebecca Minkoff. Various celebrities, including Jessica Alba, America Ferrera, Sophia Bush, Jenna Dewan, Mandy Moore, Victoria Justice, Krysten Ritter, Zosia Mamet, Catt Sadler, Jamie Chung, among others, all showed their support and solidarity wearing their Rebecca Minkoff GRL PWR Sweatshirts. At the Women’s March Rally in Las Vegas on Sunday, January 21st, leaders of the Women’s March Committee can be seen marching in select Rebecca Minkoff styles. Rebecca was able to bring women from all coasts and cities together in solidarity for this historical weekend.
In conjunction with the Women’s March partnership and as an extension of the Rebecca Minkoff brand philosophy, RM Superwomen is a newly launched social space (online + events) that inspires women to lead a fearless life through stories, experiences, conversations and more — shared from one Superwoman to another.
RM Superwomen originated from Rebecca’s desire to spark, and encourage, an authentic dialogue of knowledge and inspiration between both leading and aspiring women — encouragement within a congested digital atmosphere.
“Fearless doesn’t mean you don’t have fear. It means that, as you look fear head on, shaking in your boots, you do what’s scaring you anyways. And sometimes you win, and sometimes you lose. But really, it’s only losing if you’re too scared to try, and it’s only failing if you give up — otherwise, it’s experience. That’s why I started this group… to share and exchange ideas because, I wanted to create an atmosphere that would remind us, and provoke us, to stay fearless,” Minkoff said of the platform.