Today Liverpool FC has launched a brand-new apparel range, in conjunction with its Official Demin partner, Levi’s®.
At the centre of the collection is the classic Levi’s® 511™ slim fit jean, with a subtle LFC twist. Complete with YNWA taping on the inner leg, LFC woven label on the inner waistband and the iconic Levi’s® back patch in Liverpool red, supporters can achieve a sleek and modest look when pairing with a casual tee.
The Levi’s® Western shirt has been tried and tested for generations and continues to define the modern dress code. This special LFC collaboration piece is finished with YNWA on the inner seam taping and hang loop, as well as a woven LFC label on the hip – a must-have piece for any Reds fan.
The launch of the new collection comes following the start of the official partnership between Liverpool FC and Levi’s® last month and forms part of Levi’s® ‘Red – it’s in our fabric’ campaign, which represents the fabric that makes up every true Reds fan.
The exclusive range is available to purchase in the Club stores at Anfield and Liverpool ONE and online now at www.store.liverpoolfc.com/levis. Online orders can be shipped across Europe.