London-based Estonian womenswear brand Roberta Einer launches their first full seasonal collection in over two years for SS23 following a string of sell-out D2C capsules informed directly through consumer demand and re-focussing the brand’s design handwriting. The flexibility and space created through focusing on engaging directly with consumers versus a traditional wholesale method, allowed the brand to delve deeper into the style and shapes which have now become signatures, growing a family of influencers and talent across the globe, and paving the way for this season’s return to seasonal showcasing – rethought, refined, and capturing the essence of what today’s Roberta Einer brand stands for.
Well established as an authority on knitwear, Roberta Einer showcases a portfolio of knit techniques in a wide array of silhouettes including intimates and accessories. The brand’s now famous “Bianca” knit maxi dress is updated with floral lace-effect panels, asymmetric bodysuits come adored with three-dimensional crochet flowers, and the brand’s characteristic easy-wear tailoring returns with woven patterned knits and jaunty fastenings. A champion of glamour, vibrancy and beauty with sensual feminine silhouettes emphasising the body, Roberta Einer offer comfortable corsetry and part dresses in ruched mesh and cut-out styles.
For SS23, Roberta Einer works with London print consultancy Fiona Blakeman on colourful textured prints and New York based artist Vinny Castro on accessories: 3D printed ring and heart necklaces and mini bags made out of recycled thermoplastic and a mix of flower petals.
SHOOT CREDITS
Photographer: Remi Ferrante
Stylist: Phoebe-Lettice Thompson
Casting : Troy Fern
Talent: Adhel Bol & Amelia Hamlin
Make up: Zara Findlay for Bobbi Brown
Hair: Oskar Pera
Nails: Chiara Balsa
Tooth gems: Oona Beauty
Production: Monday Artists
Crystal: Swarovski
Bags : in collaboration with Vinny Castro
