London, UK – Scoop has announced a three-day programme of fashion conversations, styling sessions and European-themed events for its Spring/Summer 2027 edition, taking place at Olympia National in London from 19–21 July 2026.
Alongside its curated selection of premium fashion, accessories and lifestyle brands, the trade show will host a schedule of Style Spotlights, Behind The Curtain discussions and networking events designed to provide buyers with industry insight and inspiration beyond the exhibition floor.
The programme reflects Scoop’s focus on combining fashion discovery with expert commentary, retail perspectives and international collaboration, highlighting the creativity and craftsmanship represented across this season’s exhibitors.
One of the event’s key attractions is the return of Anna Berkeley, fashion stylist, Financial Times fashion columnist and former Selfridges buyer. Berkeley will lead Style Spotlights throughout the three-day event, presenting her curated selection of standout collections, designers and seasonal trends to help buyers navigate the exhibition.
On Sunday and Monday, Berkeley will highlight notable collections from across the show. On Tuesday, her presentation will focus exclusively on Italian fashion, showcasing the craftsmanship and contemporary design featured in Scoop’s largest-ever Italian exhibition.
In addition to trend presentations, Scoop will host Behind The Curtain, a discussion led by Karen Radley featuring members of the buying team from Galeries Lafayette. The session will include Fanny Courtade, Womenswear Buying Manager, alongside Womenswear Ready-to-Wear Buyers Alice Sordello and Julia Bonnebat.
The panel will discuss buying strategies, emerging retail trends across Europe and the factors influencing purchasing decisions, offering exhibitors and buyers insight into what major international retailers seek when selecting new collections.
Italian fashion will play a central role throughout the event, with more than 40 Italian collections featured, including 32 designers participating through Scoop’s partnership with the Italian Trade Agency (ITA).
The Italian programme begins on Sunday with the Discover Italy Buyers’ Welcome Reception, where buyers will hear from representatives of the Italian Trade Agency about the UK market’s importance for Italian fashion while enjoying Italian refreshments.
On Monday, the Scoop Comes to Town Party will bring together buyers, exhibitors, agents, media representatives and industry professionals for an informal networking event celebrating Italian design. Guests will have the opportunity to meet participating designers and explore collections presented through the collaboration with the Italian Trade Agency.
The Italian showcase concludes on Tuesday with Berkeley’s Style Spotlight: Discover Italian Design, where she will present her selection of standout Italian collections before inviting buyers to explore a curated display featuring a signature piece from each of the 32 participating designers.
French fashion will also be highlighted through The French Interlude, a drinks reception organised in partnership with the Fédération Française du Prêt à Porter Féminin. The event will bring together buyers and approximately 35 French designers, providing an opportunity to explore contemporary French collections in Scoop’s circus-inspired setting.
Additional experiences, including live music and themed hospitality, will take place throughout the exhibition, complementing the show’s international fashion programme.
Commenting on the event, Karen Radley, Founder and Managing Director of Scoop, said:
“Scoop has always been about much more than simply walking the aisles. Of course, the collections are at the heart of everything we do, but it’s equally important to create opportunities for buyers to discover something unexpected, hear a different perspective and make valuable new connections. Every element of the show has been carefully curated to enrich the buying experience. We want visitors to leave Scoop feeling inspired, informed and excited for the season ahead.”
The SS’27 edition will bring together premium designers from the UK, Europe and international markets while offering buyers opportunities to discover new collections, gain retail insights and build industry relationships through its programme of presentations, discussions and networking events.
Scoop SS’27 will take place at Olympia National, Kensington, London, from 19–21 July 2026.