Los Angeles, CA – 10 April, 2025 – Star Fades International (SFI), a leader in denim innovation, and The LYCRA Company, a global pioneer in developing fiber and technology solutions for the apparel industry, today announced a groundbreaking collaboration: LYCRA FitSense® denim technology. This targeted shaping solution denim, designed to enhance comfort and fit, will be offered for production at SFI’s facility in Los Angeles and the new Artistic Milliners Mexico facility, bringing cutting-edge technology closer to brands and consumers.
Patented LYCRA FitSense® denim technology is a revolutionary innovation for denim. This unique technology provides targeted support and shaping in key areas while allowing unrestricted movement and superior comfort. The result is a garment that looks great and offers an exceptional wearing experience by adapting to the body for a personalized fit.
“We are thrilled to partner with The LYCRA Company to bring LYCRA FitSense® denim technology to the Western Hemisphere,” said Murtaza Ahmed, co-founder of SFI and director at Artistic Milliners. “This collaboration combines AM Mexico’s and SFI’s deep understanding of denim manufacturing with The LYCRA Company’s fiber and fabric innovation expertise. By launching production in the Western Hemisphere, we are committed to providing our brand partners with faster lead times and increased flexibility.”
“Our collaboration with SFI and AM Mexico allows us to leverage our combined expertise to deliver a product that meets the evolving needs of consumers who demand both style and comfort,” said Geoffrey Hietpas, Vice President Apparel, Americas, at The LYCRA Company. “By offering this technology for production in the Western Hemisphere, we are strengthening our commitment to regional manufacturing and supporting our brand partners’ supply chain strategies.”
Key benefits of FitSense™ technology include:
- Patented yarn and garment processing technology
- A breakthrough approach to delivering a customizable fit and shaping solution to denim
- Durable shape and fit retention that targets areas such as tummy, thigh, butt, leg and waist
- Invisible targeted shaping to make every pair of jeans feel like a perfect fit, for all body types and shapes
SFI, AM Mexico and The LYCRA Company are committed to providing brands with the tools and resources they need to create exceptional denim garments. LYCRA FitSense® denim technology will be available to brands seeking to elevate their denim offerings, with a focus on production within the Western Hemisphere. Product is expected to be commercially available for the SS26 season.
About SFI:
Star Fades International is a next-gen sourcing hub that brings laundry, design development, innovation, and flexible nearshoring solutions into one central location. SFI leans into the most sustainable methods and technologies to provide denim brands and designers with the innovative tools they need to tackle the unique challenges inherent to making jeans. We are experts in digital 3D design, technical design, product development, market research, and trend forecasting. We love the details and excel at fabric development and sourcing, garment construction and design, and innovative wash development.
About The LYCRA Company:
The LYCRA Company is a leading global provider of fiber and technology solutions to the apparel and personal care industries, committed to offering sustainable products made from renewable, pre-, and post-consumer recycled ingredients that reduce waste and help set the stage for circularity. Headquartered in Wilmington, Delaware, United States, it owns the LYCRA®, LYCRA HyFit®, LYCRA® T400®, COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX® and TACTEL® brands. The LYCRA Company adds value to its customers’ products by offering unique innovations that meet the consumer’s need for comfort and lasting performance. Learn more at lycra.com.