New York, NY, January 8th 2026: Sprayground, the world’s leading travel fashion and designer backpack brand, announces the launch of its first-ever snow boots “Arctic Boots”, a major expansion into winter footwear. Founded by visionary David BenDavid (DBD), Sprayground brings its streetwear-meets-luxury aesthetic to performance winter gear, blending design with durable construction to meet real-world winter conditions without sacrificing style.
Engineered for extreme environments, Sprayground’s “Arctic Boots” showcase the meticulous craftsmanship, premium materials, and technical functionality the brand has refined over the past 15 years. The snow boots feature 50% nylon panels, reinforced cow leather accents, and a supportive white EVA midsole, delivering the perfect balance of high-performance protection and contemporary fashion. A waterproof mesh lining keeps feet dry, while the durable black rubber outsole provides secure traction across icy terrain and everyday city streets. Finished with the iconic Sprayground shark mouth, these snow boots redefine winter footwear as a bold form of self-expression.
The Arctic Boots debut as part of Sprayground’s arctic-inspired collection, a coordinated assortment of winter travel accessories designed for adventure. The collection includes geometric-patterned backpacks, totes, ski goggles, and the brand’s standout MoneyBear backpack, each piece reflecting Sprayground’s intense, expressive, and futuristic winter aesthetic. The campaign was shot in the breathtaking Swiss Alps, capturing the collection’s spirit of exploration, effortless luxury, and top-notch design.
This launch follows Sprayground’s continued momentum in global fashion, including its highly celebrated debut at London Fashion Week, where the brand delivered its first-ever UK runway show at the iconic Freemasons’ Hall. The event featured appearances by Phoenix Brown, Jack Fox, Virginia Bates, and Roxy Horner, all embodying Sprayground’s fearless and fashion-forward DNA.
Sprayground initially grabbed worldwide attention with the ‘Hello My Name Is’ backpack over 15 years ago. Sprayground’s founder, David BenDavid (DBD), aimed to create a brand that reflected his childhood and upbringing. Growing up exposed to the streetwear and art scene, DBD harnessed that inspiration into creativity now admired worldwide.
The Arctic Boots will retail for $250 USD and will be available beginning December 21, 2025 on sprayground.com and at select retailers worldwide. For more information on Sprayground, visit sprayground.com and follow the brand on Instagram.