By: Sevy Aysel
STS Group Investments
Stelios Ioannou Thomas Souglis Stephen Demetriou
Luxury Living
STS Group is an innovative development company that specializes in luxury living and originality, providing clients with the finest fabrics, bespoke furnishings and impeccable standards throughout. STS pride themselves on their ability to deliver unique designs, ensuring that they will never replicate the same design twice.
Founded by 3 partners, these artistic masterminds want to make you feel as if you are in a luxury hotel suite whenever you step foot into one of their creations. With immense detailing, from the platinum leather headboards to the Swarovski light pendants and glistening door knobs, these interior guru’s guarantee the STS signature touch with each distinctive design.
Demonstrating a wealth of property expertise, these profound developers convey proficiency and professionalism as they guarantee you an effortless, enjoyable journey throughout your entire property process. STS group offer you a ‘Knightsbridge lifestyle’ in a more affordable area whilst taking care of all property aspects, ensuring you a smooth transition.
With an in-house STS management company and an STS construction company, STS Group can do everything for
you from applying for your planning permission to arranging your finances, to renovating your home down to the
very last detail.
Why use multiple companies when STS Group can do it all… Predominantly developers, STS also renovate other people’s properties as they are frequently approached by people who admire their innovative designs and impressive finishing’s, wanting them to re create a similar standard in their own home.
How was STS GROUP formed?
Our property enthusiasm began with a flat in Enfield. It was very basic, but we modernised the apartment; We added a wallpaper feature, a few funky lights, hung a T.V on the wall and added a splash of nice paint. By chance, somebody saw this and made us a silly offer for it that we couldn’t refuse! I guess that’s what fuelled our imagination and really got the ball rolling. We set the ceiling price for the most expensive 1 bedroom apartment sold in that area. It was amazing to see that a few little touches completely transformed the flat. We then moved on to more intricate, more expensive, quality and bespoke designs.
It is coming up to 3 years now since we founded STS as a brand. There are 3 partners, myself- Thomas Souglis, Stephen Demetriou and Stelios Ioannou. We all worked together as friends in our respective property fields with me and Stel sourcing the properties and Steve is in charge of the construction. In the space of just under 3 years we have built up an STS family from us and 5 boys to know us and 33 boys and growing.
How do you select your product?
We pick the style we want and then we choose suppliers that best match what we’ve envisioned. We get a lot of our fabrics and furniture from Spain and Italy. Most of what we focus on is our finishing’s, it has to be an absolutely perfect finish because that’s what our brand represents, ‘perfection’. Of course, it does take us a very long time to choose our fabrics… If we feel our clients won’t be happy with certain materials, we will disregard them.
What areas have you renovated so far?
We started off in North London. We have since moved to Central London including such areas as; Saint John’s Wood, Maida Vale, Little Venice, Marylebone and Chelsea.
Would you refer to yourselves as perfectionists?
Most definitely. Everything has to be absolutely perfect. If we feel that even one thing is mismatched or out of place or not up to the standard we require, we will bin the whole thing and start from scratch. There have been a few occasions where our construction team have wanted to kill us because we have made them do something over and over until we feel it is perfect.
How do you ensure that you can cater to your clients’ style preferences whilst making sure every design is bespoke?
The similarity is the quality and extraordinary standards; we will always guarantee the STS signature touch. However, we will never replicate the same design. Each design is unique. We don’t just do generic things. We spend hours in every room visualising the layout, colours and materials we want to use. Additionally, we take our time to think about the people moving in. We think of the practical elements, for example, if it’s a likelihood that a single person or young couple are buying our project we will ensure they have luxuries like customised walk in wardrobes and lovely entertainment spaces; whereas if we feel our development will be more family orientated we will accommodate for what a family might need i.e more storage space and more practicality.
Regardless of the development, from the design concept through to the artwork, lighting and decor used, we will always reflect individuality and quality
Do the rooms in each property have the same design?
Each room has its own individual style however the colours and materials fuse in with the general theme of the property. We ensure that every room has its own ‘wow factor’ and unique features, whilst still matching the overall flow of the property. We will give you a beautifully coordinated home that is practical and bespoke.
Where do you get your inspiration from?
Anything and anywhere. We are constantly wondering around looking at things and taking in ideas. Whilst people walk around stores looking at clothes, we walk around stroking the walls, touching the doors and feeling the decor to grasp a sense of the materials which have been used. We read a lot of architecture and design books. We take inspiration from all our surroundings and manipulate things into something we can envision. We are inspired by art, culture, fabrics, architecture, old buildings, modern designs, photography, creative layouts and pretty much anything that catches our eye.
You are predominantly developers, so how did you begin renovating other people’s homes?
The long and short of it is we found that clients who have brought our developments tend to recommend us to their friends and it just kind of exploded by word of mouth from there. Their friends come to visit them in their new home, they are impressed with what we have done and next thing we know we are being asked if we can replicate that in their home. Although we are predominantly developers, we believe that transforming people’s property is a great platform in which we can showcase our work in a lot more places.
What can STS GROUP do?
We are capable of doing anything and everything property related. We can finalise your applications for permission, design your property, arrange your finances and build your dream home. We are a development company with an in-house construction team as well as a consulting company. We do everything from the messy building stuff right down the last cushion on your sofa.
Tell me about the STS signature touch and detail…
We are very clean cut, everything has to be immaculate. Whilst we make sure each design is custom-made, we keep the property in line with the character of the building. We pay excessive attention to the detail and aim to make people feel as though they are in a boutique hotel suite. We will always provide an astonishing finish, showcasing the signature STS touch. People have given us their hard earned money, and we aspire to give them something rather special in return. I can confidently say with the quality of our materials and finishing’s, not many can touch us… Each piece of furnishing is unique, however, everything is uninformed, as we want to keep an artistic flow throughout each property. STS will personalise your property, whilst maximize your space and be catering to your practical needs.
What’s to come for STS GROUP?
We aim to make each project better than the last. We set our own standards along the way, and we are constantly learning and growing! We won’t feel satisfied unless we feel that each project we do has out done the last! We are currently working on 2 very big projects and a potential third; 17 luxury apartments called Dudley House on The Grove TW7 and 6 luxury apartments in the heart of Muswell Hill N10. www.stsgroupinvestmets.com Follow us @ sts_group