Canadian country music icon to appear as a special guest character in
HOME STREET mobile game launching 6 November 2017
LONDON/NASHVILLE, November 6, 2017 – London based gaming company Supersolid, in partnership with Universal Music Group Nashville (UMGN) has announced that global music icon and five time GRAMMY® award winning artist Shania Twain will feature exclusively within Home Street, the new free mobile game, as an in-game character throughout the month of November 2017. Shania is the first guest character to appear across their gaming franchises.
Supersolid’s partnership with Universal Music Group Nashville and Shania Twain coincides with the launch of Shania Twain’s new studio album “Now”, which topped the album charts in the US, Canada, U.K. and Australia on release earlier last month and in preparation for her up-coming global live tour throughout 2018. Shania Twain has sold more than 90 million albums worldwide and has been recognized around the world for her monumental career success.
From today, November 6, Shania’s presence in the game will allow her to engage virtually with fans and players in a way that she has never done before: Shania’s in-game character will lead players through stories, two music videos from “Now” will play on a special billboard within the game and players will be able to purchase an exclusive Shania outfit items and interactive guitar for their own characters to use in-game within Home Street. During November, Shania will also participate in a special in-game Q&A where players can submit questions for her to answer.
Mobile games now occupy a significant and growing space in the world of entertainment, with revenue higher than Hollywood’s global box office since 2016. Home Street is Supersolid’s highly-anticipated ambitious new home decoration and character simulation game, which launched worldwide on Apple and Android mobile phones on 12 October and has already reached almost 4 Million downloads in less than a month.
Supersolid’s Home Street was created by a highly experienced team from EA, Playfish, and other leading studios, who have created dozens of award-winning mobile and social games together. Under development for two years, Home Street offers a fresh new take on home decoration and life simulation games. It’s easy to pick up and play, with an intuitive user experience. Players are able to express their creativity by creating their own character and designing their dream home down to the last detail. Players can look forward to fun character-led stories, the ability to build relationships with friends in game and collaborative and competitive features with real-time chat.
Ed Chin, CEO Supersolid explains, “Shania Twain is an incredibly exciting guest star to launch our first partnership with. Her long list of awards and achievements reflect her extraordinary success and popularity across all countries and cultures globally. We are sure this will only continue to grow with her brilliant new album “Now” and are delighted to have her as a part of our Home Street community.”
Beginning with Shania, Home Street’s monthly partnerships will integrate real-world culture directly into the game through celebrities, films, books and design and will feature as compelling and absorbing content, designed to build Home Street into a dream neighborhood which engages players.
The partnership was brokered by Universal Music Group & Brands, UMG’s in-house brand division.