Amid the glimmering backdrop of the Cannes Film Festival, where cinema meets couture and mythology merges with modernity, a new icon is born. Shot on location at the legendary Hôtel Martinez, this exclusive fashion editorial unveils Et Cannes… créa la femme—a visual poem celebrating the eternal allure of womanhood through the lens of French elegance and ancient divinity.
At its heart is Natacha Eguia, the Paris-based Argentine model and muse of Pierre Cardin, who channels the spirit of cinema’s golden age with the divine grace of mythological goddesses. A mother of two with a Master’s in International Relations, Natacha is not just a face but a force—a modern-day Athena with the sensuality of Aphrodite, the poise of Hera, and the mystery of Artemis. With over 227,000 followers on Instagram, her influence transcends runways and screens, embodying a new archetype of strength, intellect, and style.
In this interview, Natacha speaks candidly about embodying feminine archetypes, balancing motherhood and modeling, and what Cannes—and womanhood—mean to her now.
- “Et Cannes… créa la femme” draws inspiration from both French cinema and Greek mythology. How did you personally connect with the concept of embodying goddesses like Athena, Aphrodite, Hera, and Artemis?
This concept immediately resonated with me. I’ve always seen modeling not just as a profession, but as a form of embodiment—of strength, beauty, and intention. Stepping into the energy of goddesses like Athena or Aphrodite felt natural, almost symbolic. It allowed me to channel different facets of femininity: power, sensuality, wisdom, and presence. As a woman, a mother, and someone who’s always been fascinated by mythology and storytelling, this editorial was a beautiful bridge between the mythical and the modern.
- Was there a particular moment during the shoot that felt especially powerful or transformative for you?
Yes—there was a moment when we were shooting on the iconic stairs of the Hôtel Martinez, where actors, models, and artists from all over the world were passing by. I was standing there, dressed like a goddess, and I felt this powerful sense of visibility—not just being seen, but being present in a place that breathes cinema, legacy, and transformation. It was as if time slowed down for a second. And then, in a more surreal moment, the actor Mark
Eydelshteyn laid down on my dress during his own shoot! It was spontaneous, poetic, and added this unexpected layer of cinematic tension and playfulness. That contrast—of elegance and rawness—was unforgettable.
- What was it like shooting at the legendary Hôtel Martinez during the Cannes Film Festival? Can you describe the atmosphere on set?
Shooting at the Hôtel Martinez during the festival felt like stepping into a dream. The energy was electric—press, elegance, beauty, talent everywhere. But despite the buzz, the team managed to create an intimate, inspired space on set. There was this balance between glamour and artistic focus that felt very Cannes: cinematic, international, and alive with meaning. The synergy between the people involved, the location, and the concept made it truly special.
- You’re not only a model and influencer, but also a mother of two and hold a Master’s degree in International How do you balance these roles, and do they inform your work in fashion?
Absolutely—they shape everything I do. Motherhood gave me a new sense of strength, empathy, and purpose. My academic background gives me perspective and a deeper lens through which I view culture, identity, and communication. When I model or create content, I do it with an awareness of the world, of other women, of what it means to be seen. I don’t separate these roles—they feed each other. That’s what makes my presence in fashion feel grounded and alive.
- Who are your own fashion or cinematic icons that inspire your work?
I’m inspired by women who embody elegance with depth—Charlotte Rampling, Monica Bellucci, Tilda Swinton. I also admire icons like Inès de la Fressange for their timeless, effortless style. In fashion, I love the aesthetic worlds of Phoebe Philo and Pierpaolo Piccioli. They understand the power of subtlety and emotion in clothing. I’m drawn to that balance between strength and softness.
- What message do you hope this editorial sends to women who see it—whether they’re mothers, dreamers, creatives, or all of the above?
That there is power in every stage of womanhood. That you don’t have to fit into a single box—you can be sensual, intellectual, maternal, ambitious, playful… all at once. I hope this editorial encourages women to inhabit their presence fully, to honor their own mythology, and to dare to be seen—not just for how they look, but for who they truly are.
Editorial “Et Cannes… créa la femme”
Photographed by Olga Gasnier | Styled by Giorgia Viola | Hair & Makeup by Kateryna Semennikova