Giorgio Armani is the most popular designer of this year’s Venice Film Festival, a new study reveals.
The study, conducted by luxury watch experts Chrono 24, analyzed as many looks from more than 200 celebrities from each day of the Festival in Venice, to discover which designers have been chosen the most for red carpets, press calls and arrivals.
Giorgio Armani has been the top choice so far among celebrities from all over the world, with a whopping 52 celebrities wearing the designer the first six days of the festival.
Among the stars who chose the Italian designer are Tessa Thompson, who wore a statement piece by Armani Privé from the autumn/winter 2009 couture show. The outfit comprised of a strapless silver dress with a cascading peplum waist and embellishments on each side.
“Euphoria” on screen sisters Sydney Sweeney and Maude Apatow also chose Armani, matching in black gowns. Sweeney wore a dress with a navy satin neckline with a large bow, while Apatow opted for a strapless gown that billowed out at the bottom.
In addition to the dresses, several Armani suits were also spotted, including on Adam Driver, Regé-Jean Page, Jaime Llorente and Italian actor Luca Argentero.
Valentino, the fashion house founded by Italian magnate Valentino Garavani, comes in second with 24 looks throughout the Festival so far. During recent shows, Valentino highlighted the recurring theme of “Valentino pink”, a counterpart of the infamous “Valentino red”, however the Festival has also showed a different side of the designer.
During the inaugural day, Julianne Moore wore a sheer, heavily sequined ensemble including a black bodysuit and sweeping cape, with sparkling embellishments to the red carpet of “White Noise”, while Emma Chamberlain chose a red vintage dress from Valentino’s 2007 archives. The fourth day saw Sigourney Weaver shine in a “Valentino red” pantsuit to the red carpet of “Master Garden”, while Italian singer Elodie debuted on the Festival’s red carpet on the fifth day, wearing a black bodycon dress.
In third comes yet another Italian fashion house, Gucci, with 16 celebrities choosing the designer’s dresses. Newly appointed fashion icon Harry Styles sported a navy Gucci ensemble at the premiere of his upcoming film “Don’t Worry Darling”. Olivia Wilde, director of the movie and Styles’ girlfriend also chose Gucci, opting for a flowy bright yellow sheer gown with a plunging neckline embellished with rhinestones on the bodice.
Further down on the list, Alberta Ferretti is fourth with 15 looks, while Dolce & Gabbana closes the top five, also dressing fifteen stars.
| Top 10 designers most worn at Venice Film Festival 2022 | ||
| Rank | Designer | Number of looks |
| 1 | Giorgio Armani | 52 |
| 2 | Valentino | 24 |
| 3 | Gucci | 16 |
| 4 | Alberta Ferretti | 15 |
| 5 | Dolce & Gabbana | 15 |
| 6 | Pinko | 11 |
| 7 | Dior | 11 |
| 8 | Miu Miu | 9 |
| 9 | Christophe Guillarmé | 8 |
| 10 | Chanel | 7 |
A spokesperson for Chrono 24 commented on the findings: “The most interesting thing about the data is probably the large difference between Armani’s numbers and the rest. So far, this year’s Venice Film Festival seems to be absolutely ruled by the Italian designer, as 52 celebrities opted for a gown or a suit which bears his name. This, together with the different ages and backgrounds of the stars who wore them, is a statement to an all-time classic style which seems to be ageless and knows no boundaries”.
The study was conducted by Chrono 24, the leading marketplace for luxury watches since 2003, providing easy, safe, and reliable market access to all watch enthusiasts around the world.