Close Menu
    Latest Edition
    FabUK Magazine Unveils Its 27th Edition Featuring Anya Taylor Joy and Announces Major Expansion Plans
    Facebook X (Twitter) Instagram
    Fabuk MagazineFabuk Magazine
    • Fashion

      Hengdi Wang SS26 “EXOGENESIS” Stuns at London Fashion Week

      4 October 2025

      Tamar Keburia Closes UA in UK Fashion Show at London Fashion Week

      4 October 2025

      PSALTER 20th Anniversary Paris Fashion Show “Psalms of the Moment”

      2 October 2025

      Tifaret Debuts Evening Show at London Fashion Week with SS26 “Pai Tou” Collection

      2 October 2025

      Flair Fashion Presents IGNITE: A Global Collective of Visionaries at London Fashion Week

      2 October 2025
    • Film

      Ferrara Film Festival Kicks Off: Co-artistic Director Claudia Conte Promises a Free and Meritocratic Festival

      22 September 2025

      A House of Dynamite Ignites the Red Carpet at Venice Film Festival

      3 September 2025

      Stars at Venice: “Father Mother Sister Brother” Red Carpet Captivates at 82nd Film Festival

      2 September 2025

      Red Carpet for The Wizard of the Kremlin at Venice International Film Festival

      1 September 2025

      Elordi, Oscar Isaac, Goth & Waltz Lead a Starry Frankenstein Premiere

      31 August 2025
    • Music

      GLORIA ESTEFAN & NATHY PELUSO UNITE FOR ELECTRIFYING “CHIRRIQUI CHIRRI” REMIX

      26 September 2025

      RITA ORA UNVEILS SULTRY NEW SINGLE “ALL NATURAL” ALONGSIDE ACCOMPANYING MUSIC VIDEO DIRECTED BY TAIKA WAITITI

      25 September 2025

      Andrei Irimia Brings ‘Lights & Shadows’ to Paris and Beyond

      25 September 2025

      Global Superstar Rauw Alejandro Reveals 26 September Release Date For New Album And Teases Tracklist

      17 September 2025

      Mimi Webb releases second album ‘Confessions’

      12 September 2025
    • Travel

      Six Ways to See the World: Which Travel Personality Are You?

      1 October 2025

      Why Portugal is the Perfect Destination for a Summer Getaway

      19 June 2025

      Top 5 Euro Destinations You Can’t Miss in 2025

      23 May 2025

      CRETE’S ELE VILLAS CELEBRATES FIRST SUMMER SEASON WITH SPECIAL OFFER

      15 April 2025

      Embracing Solitude in Nature: A Spring Guide to Solo Camping in Japan

      14 April 2025
    • Store
    Facebook X (Twitter) Instagram YouTube
    Fabuk MagazineFabuk Magazine
    You are at:Home»Blog»UK happiest in pyjamas as clocks go back
    Blog

    UK happiest in pyjamas as clocks go back

    27 October 20175 Mins Read
    WhatsApp Facebook Twitter Threads Copy Link Email
    Share
    Facebook Twitter WhatsApp Threads Copy Link Email
    The UK is getting Happier – New JYSK FEEL THE HAPPINESS Survey
    Happiness at Home Top 20: it’s all about People, Pets, Place and Pyjamas

    We are getting happier – and it’s down to the Scandi practice of Hygge.


    The UK is happiest cuddling pets on the sofa in a clean and tidy home with all of their favourite people and things in one place – according to a new survey by Scandinavian furniture retail group JYSK – and if we’re wearing pyjamas while we’re cuddling, then the happiness is complete.  We are also a nation of regular cat and dog snugglers – and yes, they are allowed on the sofa.

    Playing with the kids also hits the top of the happiness at home table just above a love of our own beds, clean sheets and rare moments of ‘me time’ – once the kids have gone to bed.

    We are, says JYSK’s ‘Feel the Happiness’ Report, utterly devoted pyjama-wearers. Our homes may be our castles but we are at our happiest at home after donning fleecy night attire, comfy slippers and wrapping ourselves in a cuddly throw.

    JYSK, the Danish-owned global brand selling everything for your home, devised the survey to celebrate the opening of its 2,500th store internationally – and the Scandinavians know a thing or two about happiness.

    Year on year Scandinavian countries dominate the top of the table for the world’s happiest nations.  They put it down to a combination of things; one of them is Hygge.

    Hygge – the Scandinavian practice of making calming, peaceful, comfortable and beautiful spaces at home – is, says the JYSK report, having a positive effect in the UK.  Hygge has gathered a huge following in British homes and we’re definitely feeling happier for it.

     

    2017 World Happiness League Table                                     2013-15 World Happiness League Table

    1.    Norway                                                                                   1. Denmark

    2.    Denmark                                                                                2. Switzerland

    3.    Iceland                                                                                   3. Iceland

    4.    Switzerland                                                                            4. Norway

    5.    Finland                                                                                   5. Finland

    19. UK                                                                                         23. UK

     

     

    The new JYSK survey, which asked 30,000 followers of popular home and family bloggers about what makes them feel the happiness at home found that fairy lights, candles, softer accent lighting and real fires are important contributors to creating a relaxing environment.  Just like our Scandinavian cousins, we are looking at lighting; greater use of natural and softer materials and appreciating time spent interacting with loved ones.

    Other Hygge happiness triggers include someone else – usually a partner – preparing a home-c0oked dinner and sharing a glass of wine or a warming hot drink on a squishy sofa under a cuddly throw.  These are some of the biggest contentment generators according to the survey.

    Family film nights, reading, cuddling pets on the sofa during box-set TV-series marathons (in pyjamas) were also highlighted as activities that see people happiest at home.

    Soft furnishings, throws, cushions and slippers were also important but having a clean and tidy home with plenty of well-thought out storage and was the number one contentment generator – as it set the perfect environment to relax.

    The British top 20: what makes us happiest at home.

    1.    Clean and tidy house – everything in its place

    2.    Favourite people and things all in one place

    3.    Pets – snuggling with cat/dog on the sofa

    4.    Playing with the kids

    5.    Our own bed with clean sheets and particularly when it’s raining outside

    6.    ‘Me time’ after kids’ bedtime

    7.    Fairy lights and candles/soft lighting/natural lighting

    8.    Darker nights making it cosier inside, snuggling on sofa with throws & cushions

    9.    A real fire

    10.    Grandchildren over for games & cuddles

    11.    Partner cooking dinner

    12.    Pyjamas/bedtime

    13.    Night in DVD, family , chocolate

    14.    Home cooking/smell of

    15.    Sofa, throws, cushions, family

    16.    Reading in a comfortable armchair

    17.    Cuddling on sofa

    18.    Family and friends meals/relaxing

    19.    Pyjama TV box set ‘binge’

    20.    Time with pets and kids

     

    Other Hygge happiness hits included long bubble baths in a clean and tidy bathroom, uninterrupted time, hanging out the washing, baking and sofa naps.

    Also popular were cotton sheets, lavender scented pillows, old Christmas movies, crocheting and cuddling pet guinea pigs at dusk.


    Family photos and children’s artwork generate smiles and happy memories, Scandi style is growing in popularity thanks to its calming neutrals and natural materials and there is a marked trend in people including unique furniture pieces that draw the eye.  All of these things make our homes our own and contribute to our wellbeing.

    Some of the simplest things make people happy at home – when the baby is finally asleep, enjoying a crumpet (in pyjamas), creating a reading corner in the sitting room, the teenagers being out of the house and no technology interruptions for example.

    Others are at their happiest and most relaxed in front of the computer, having a ticked off ‘to do’ list, watching garden birds from a cosy chair or finally achieving possession of the remote control.

    Watching fish in the aquarium, finding a rare space on the sofa ‘in a house full of hounds’ and home-birds that are happy as soon as they get through the front door also featured.

    Wardrobes and storage generally were seen as significant mood lifters, particularly for struggling born minimalists sharing their home with a hectic young family.

    Playing the ukulele and ‘the three teddies that live on my bed’ also got a mention from individuals describing their ultimate happy time at home.

    The 2017 world happiness report showed Norway, Denmark and Iceland in the first, second and third places.  Finland and the Netherlands were in fifth and sixth (after Switzerland in fourth).  The UK is at number 19, rising from number 23 – JYSK, which now has 15 stores here, was interested to note that the rise of happiness at home is mostly attributed to the Hygge elements beloved and enjoyed in Scandinavia.  To find out more about Hygge and Scandi style visit www.JYSK.co.uk.

     

    JYSK pyjamas Report survey

    Related Posts

    3 Mins Read

    3 Essential Factors to Think About Before Making the Purchase of a Gold Bracelet as a Gift

    2 October 2025 Blog
    3 Mins Read

    Your Guide to a Polished Professional Look

    1 October 2025 Blog
    4 Mins Read

    The Challenges of Copyright and AI Music

    30 September 2025 Blog
    3 Mins Read

    The Collector’s Guide to Pre-Owned Watches: What to Look For and Why

    24 September 2025 Blog
    Latest Edition
    FabUK Magazine Unveils Its 27th Edition Featuring Anya Taylor Joy and Announces Major Expansion Plans
    Blog
    3 Essential Factors to Think About Before Making the Purchase of a Gold Bracelet as a Gift
    2 October 20253 Mins Read
    Blog
    Your Guide to a Polished Professional Look
    1 October 20253 Mins Read
    Blog
    The Challenges of Copyright and AI Music
    30 September 20254 Mins Read
    Blog
    The Collector’s Guide to Pre-Owned Watches: What to Look For and Why
    24 September 20253 Mins Read
    Fabuk Magazine
    Facebook X (Twitter) Instagram YouTube Pinterest
    • How to get FabUK
    © 2015 - 2025 All Rights Reserved. Privacy Policy

    Type above and press Enter to search. Press Esc to cancel.