UFD London launched last night with a party at Shoreditch Arts Club & Pop-Up there open to public today & tomorrow, Friday 8th March EOD
ufd.london was set up by Kateryna Platunova, a Ukrainian lawyer who escaped the war in Ukraine, relocating to the UK with her two daughters. Wanting to support UA designers and creatives, and seeing London as a perfect place to launch, with the UK having been so supportive of her country, and where she and her collaborators now call home.
The launch of UFD is being officially celebrated this week, with a launch party at shoreditchartsclub_ last night and an ongoing pop-up there, open to the public until Friday EOD, tying up with International Women’s Day, considering all the women and mothers affected by what is going on in not only in Ukraine, but Gaza, and other stricken places around the world.
In attendance, to support the launch, were Geoff Cooper of SAGABOI, Jennifer Drougett of Anciela London, Hector Maclean, Lorna Luxe, Cristian Burbano, Diana Gomez, David Watts, Marcus Jaye, Aaron Akinyemi (BBC), Mihaita Costic, Erroll Jones, Chelsea Ted and various Ukrainian dignitaries.
UA brands exhibiting and selling their wares are: Gasanova, Nadya Dzyak, Gudu, The Coat by Katya Silchenko, Gunia project and more. More than 20 UA brands are represented on the UFD ecommerce platform, incl:
And designers from Mazini and Karunas will be on hand all week to meet the public and talk through their collections.
At this pop up, you can also find perfumes and candles from The Perfumer’s Story theperfumersstory.com , by British “perfumer to the stars,” female founder and mother, Azzi Glasser. Azzi passionately supports Ukrainian fashion and business and wears UA designs to her special events (film festivals, fashion premieres, etc.)
Credits:
Flower partners macaron, founded by Ukrainian florist and decorator Mariia Yaremchuk macaron_eco_
Photos by unique.agency.uk
Event production by the.ua.team/
ASSETS by @dk_pixels_uk