Undefined, the trailblazing Argentinian brand renowned for its avant-garde designer ready-to-wear garments, will be showcasing in Europe for the first time at London Fashion Week this upcoming season, in collaboration with Fashion Scout.
Established in 2019 by three visionary friends in Buenos Aires, Undefined swiftly evolved from a local sensation to an international cult brand, particularly resonating with the dynamic youth culture and countercultural movements. With roots deeply intertwined in the Latin American music trap scene, the brand has garnered a devoted following and earned accolades for its daring designs. Notably, Undefined has graced celebrities such as Mia Khalifa, Bizarrap (BZRP), and Feid with its distinctive creations.
Renowned for its boundary-pushing fashion presentations, Undefined is known to electrify the runway with unconventional surprises. From igniting a model on stage to the bold act of closing Buenos Aires’ iconic Obelisco for their recent showcase, the brand’s runway events are an avant-garde spectacle
At London Fashion Week, Undefined intends to transcend the confines of a traditional runway show by offering a comprehensive and immersive insight into the multifaceted essence of the brand. Rather than merely unveiling its latest collection, the brand is set to captivate the audience’s imagination through the unveiling of multiple capsules. These capsules encompass pieces from previous seasons, exclusive debuts, and new developments crafted solely for this remarkable occasion.
Among the captivating capsules to be unveiled is “Delusion Of Greatness.” Inspired by the distinctive realms of trap, metal, and punk music, this collection mirrors the merchandise one might find during a thrilling music tour. The synergy of these diverse genres lends a unique and captivating energy to the collection.
The “BlackSheep” capsule embraces minimalistic elegance that embodies the core identity of Undefined. This carefully curated collection speaks volumes through simplicity and is poised to captivate those who resonate with sophistication and understated style.
“Summer,” the final capsule, introduces a versatile collection designed for both men and women. Infused with comfort and accentuated by a harmonious colour palette inspired by the tranquil desert landscapes of northern Argentina, this collection exudes natural elegance and understated luxury.
The runway presentation will feature over 30 looks, each embodying the brand’s ethos of breaking conventions and embracing creativity. Joining Undefined in this spectacular showcase is Versus, a Buenos Aires-based brand renowned for its artisanal sunglasses. Founded by Nicolas Fischer and Delfina Caporaso, Versus seamlessly blends style and functionality in every edition.
To celebrate this momentous occasion, Undefined is hosting an exclusive private party in collaboration with Hennessy UK and Apostoles GIN, further embodying the brand’s commitment to pushing boundaries and fostering unique experiences.
The future is Undefined, and London Fashion Week will witness the convergence of art, culture, and fashion in an unparalleled spectacle.
