Today, critically acclaimed trailblazer UPSAHL releases her new single “Time of my Life,” an introspective anthem off her debut album due out this October. The pensive track’s melodic hook and punchy chorus put UPSAHL’s addictive sound and songwriting prowess front and center.
Directed by George Gallardo Kattah, the playful video juxtaposes present-day UPSAHL with a younger version of herself, allowing moments of childhood nostalgia to manifest in the now. Raw and vulnerable, UPSAHL invites viewers to tag along as she wonders, “How come all the worst days are in the time of my life?”
Of the song, UPSAHL explains, “I wrote “Time of my Life” about being the happiest I’ve ever been, while simultaneously being the saddest I’ve ever been. I’m at a place in my life where I feel like the highs are really really high, but on the flip side, it makes the impact of the lows even lower. The day we wrote this song, I had the line: “How come all the worst days are in the time of my life?” dancing around in my head… So we ended up making that the chorus and building the rest of the song around it.”
Of the video, she added, “For the music video, George, the director, and I really wanted to emphasize the nostalgia that this song sparks. Personally, I feel like some of my most reflective moments are in the shower, so we wanted the video to take place there, while flashing back to some of the best and worst moments of my life. We wanted it to feel very dramatic and introspective, so we shot the video on a high speed camera at 60-1000 frames per second to make it all look like it’s moving in slow motion.”