In this digital era, it’s unsurprising that there are a plethora of people, platforms, and media tools telling you that everything you need is available online and that you can do everything yourself.
And yes, maybe there are situations where this notion rings true. For example, you can book yourself a package holiday without stepping into a travel agent or whip up a celebration cake with no need to open a cookery book.
However, there are other tasks where calling upon the help and expertise of others is paramount. For example, downloading a ‘how to’ guide to servicing your car brakes might not get the job done and following a tutorial for shooting your own company video won’t necessarily leave you with the finished product you’d hoped for.
In a world where everyone, it seems, can be a filmmaker so long as they have a smartphone, it’s tempting to believe that the services of a video production company aren’t warranted. But there are many benefits to using a video production company and this article outlines five of them.
Video can be powerful marketing content. It has the ability to engage customers, tell a story, and drive business. However, in the same way that the prominence of video has increased significantly, so has consumer expectation. Poorly thought-out and executed video content can be spotted from a mile away.
Viewers might not be able to explain how a video has been poorly produced, but simply that it has. Clear indicators include a shaky camera, bad lighting, sound issues, and a weak script.
These problems can easily mean that your best efforts still miss the mark. A video production company, however, has the skills, equipment and expertise to ensure that the finished product is to a professional standard.
Perhaps the greatest value provided by a video production company is its breadth of production and planning experience. They will have helped to create strong, engaging, stand-out footage for numerous clients spanning many sectors, in a range of formats, and will have the credentials to help you plan your video.
Aside from the end product that consumers will see, a video production company can assist with all the contributing components behind the camera. This includes a shot-by-shot storyboard and a well-written script. They can also offer valuable insight into the importance of location planning, lighting considerations, and key considerations when it comes to framing and composition.
When it comes to creating a stand-out piece of video content, a video production company isn’t looking to take the reins. Instead, their goal is to collaborate closely with you by listening to your ideas, understanding your vision, and adding value to them.
Video content shouldn’t stand alone so a video production company will also work with you to establish how and where you will use your video to complement your wider marketing strategy.
For example, whilst you might initially be looking for a video to appear on your website, a video production company can provide valuable insight into how the video content can be utilised across your social media and other promotional channels. Ensuring video content is multi-purpose should help to increase how many people see it and therefore, also your return on investment (ROI).
As part of the collaboration between a video production company and yourself, it’s a good idea to discuss where and how you intend to use the video content before the cameras start rolling.
This is because these factors can make a difference to the production process and some creative concepts lend themselves better to particular platforms and media channels.
During the planning stage, a video production company will be able to advise on this, considering all technical and production factors. This will help you to future-proof your content so that you can make the most of it. For instance, if you are producing a video that you plan to put on YouTube but also want to be able to use snippets at a later date for Instagram reels.
Strategy and goal alignment
There’s no question that your video content must look good, but it also needs to be fit for purpose. A video production company will ensure that the content created meets your goals, be that to launch a product, increase enquiries or build brand engagement.
They will also use customer and competitor research as the basis for creative concepts. This is to make sure that the video suits the sector and intended audience. Finally, a video production company will guarantee that the finished content fits seamlessly with your other marketing materials, wider brand values, and overall tone of voice.