Through complete and complex silhouettes – garments, shoes, accessories – and in a symbolic location, La Poste du Louvre, Collectivo explores the tangible impact of Decarbonization and its environmental stakes on our lives. The goal is to highlight concrete actions, driven by a deeply committed industrial model: here, ecology and fashion unite to give birth to a refined wardrobe, full of meaning and artisanal minimalism.
The collection delves into the everyday lives of men and women affected by this major issue: office suits torn between stability and change, activist-inspired sportswear and homewear, or more playful pieces that preserve a sense of innocence. Each garment embodies a facet of daily life in a world in transition. Entirely designed through upcycling, the collection results from a meticulous assembly of recovered materials: discarded textiles, worn leathers, but also unexpected elements such as biowaste (fruit pectin, charcoal).
This collection also marks a key collaboration: 30% of materials come from the La Poste Group
—postal worker vests, bike inner tubes, professional jeans… all ingeniously transformed into desirable, wearable pieces without producing new raw materials. A symbol of industrial heritage and contemporary showcase, La Poste du Louvre embodies the meeting point of industry and luxury: within a black architectural space evoking the carbon chain, the site becomes a metaphor—a carbon box opened to the sky. The space’s blackness calls for realism: the era of greenwashing (and utopia) is over. The central catwalk represents the junction between a carbon-heavy past and a decarbonized future.
Here, realism replaces utopia—action takes center stage. This partnership with La Poste stems from a shared desire: making ecology desirable, accessible, and concrete. Fashion becomes a vector for engagement, innovation, and imagination, inside a building that itself was upcycled and repaired, not demolished and rebuilt.
This runway also highlights the CSR commitment of La Poste Group:
- An upcycling approach rooted in thoughtful resource management, aligned with its commitment to a circular economy;
- A strong theme—Decarbonization—aligned with its goal to reduce CO₂ emissions by 90% by 2040;
- Active support for a new generation of creators in tune with tomorrow’s territorial and societal challenges.
Changing fashion starts with changing oneself, and while Collectivo aims to shift our consumption habits, it also brings together different designers under a single brand. The creative direction is led by Samia Boukbir (biochemist, L’Oréal, LVMH…), with a core collective of 20 designers. For Decarbonization, 11 designers contributed:
- Alicia Valdés crafts “molecular” dresses and jewelry from biowaste made of charcoal and fruit pectin;
- Léa Swarovski reimagines the wedding dress using international La Poste mailbags and used keffiyehs;
- Victor Pelenda creates a groom’s suit inspired by textile debris found on Ghana’s beaches;
- Suzon Mikolajczak designs a biker silhouette using inner tubes;
- The Cee Cee collective designs and produces shoes in Dakar from leather scraps, tires, and leftover stock;
- Khenary Say presents knitwear with constructivist accents;
- Mia Engel creates a sculptural leather dress from second-hand jackets;
- Emma Gini structures a dress and top using upcycled Italian lingerie;
- Lisa-Lou Boyer reinvents the safari jacket using a postal worker’s vest;
- Fiona Hansen offers belted shorts and cargo pants;
- Lateckniciene transforms La Poste vests into technical bikinis and vintage fur accessories called “tufts of optimism.”
The very first pieces of the collection will be available starting June 20 on collectivo.paris, at the atelier-boutique at Puces de Saint-Ouen, and in the Collectivo corner on the 4th floor of Printemps Haussmann.
The rest of the collection will be available for pre-order on collectivo.paris starting September 5.