London, United Kingdom, 3rd August 2018 – To celebrate the launch of Repair + Restore, a brand new ultra hydrating moisturiser for dry and very dry skin, Dermalex® is hosting a series of ‘confidence-boosting’ roadshow events across the UK featuring the eye-catching Dermalex® Repair + Restore van. The aim of the events is to help strengthen people’s skin by showcasing the benefits of the product, which is proven to hydrate and strengthen skin, even helping to prevent the return of eczema.
Recent independent research commissioned by Dermalex® has found that a third of women don’t feel confident about their skin, with 62 per cent receiving a skin-related compliment. i One fifth of dry skin and eczema sufferers don’t use an emollient or dedicated dry skin moisturiser to alleviate or prevent symptoms and 25 per cent don’t moisturise daily even though doing so could improve their skin complaints.i
Amid this, we spend in excess of £8,000 during our lifetime on products to improve the appearance of our skin but will bin more than £600 of it because the products prove to be ineffective or, worse still they exacerbate the problem.i
During the roadshow, passers-by will be offered the opportunity to have their skin analysed for hydration, sample the product and enjoy a complimentary hand massage, whilst also receiving some handy, confidence-boosting tips to help them to feel ‘stronger within’.
Kicking off in London on Friday 17th August at the Observation Point on South Bank, the Dermalex® Repair + Restore roadshow will then be moving on to St David’s shopping centre in Cardiff on Sunday 19th August; the Trafford Centre in Manchester on Thursday 30th August and finally Glasgow Central train station on Saturday 1st September.
Beauty influencer, Hayley Hall (pictured below), is a huge fan of the product, saying this about Repair + Restore: “I’m really hot on taking care of the skin on my face, but often I’m guilty of neglecting the rest of my body – even though my hands, arms and legs get particularly dry. With Dermalex I’ve discovered an effective solution that absorbs easily, and leaves my skin feeling soft and supple. Even my husband, who suffers from eczema, has been turning to it to keep his flare-ups at bay because he loves the way it feels so much.”
Head of Marketing at Perrigo, Laure de Brauer, said: “In a confusing and cluttered skincare market, it’s really difficult for consumers to find effective products for their skin. Dermalex is passionate about providing the right product for the right consumer. By launching Repair + Restore we are looking to give dry skin and eczema sufferers access to a product that is affordable and effective – even helping to prevent the return of eczema symptoms and reduce the need for flare up treatments.”
(i) OnePoll.com survey of 2000 women, July 2018.