WHITE strengthens its presence in Milan’s Tortona Fashion District with a schedule of events, leading the definition of new luxury through the selection of over 300 brands (55% represented by Italian companies and 45% by international ones). M.Seventy launches its new international strategy on the 25th anniversary of its founding, kicking off a series of events in strategic markets to support the business development of its client brands.
A shift in consumption habits This is how industry insiders describe the transitional phase that the fashion world has been experiencing for some time. Society is demanding a new vision of luxury, and WHITE responds with an increasingly meticulous selection of brands, alongside an internationalization strategy aimed at reaching new strategic markets. The brands showcased within the event’s spaces represent the core business of stores that understand the importance of offering their customers exclusive products that combine creativity and balanced pricing.
Aware of its role as a game-changer, WHITE addresses the public’s need to outline a new concept of fashion, born from an intense research for brands with strong creativity and solid structures that offer the right quality-price ratio. Scheduled from February 27 to March 2 in the Tortona Fashion District, WHITE has always embodied these values which are now more relevant and essential than ever for business development in today’s landscape.