White Milano September 2019 – Opening

SPECIAL PROJECTS, UP-AND-COMING BRANDS, NEW DESIGNERS, INNOVATIVE LOCATIONS, SPECIAL GUESTS AND HIGHLIGHTS ON SUSTAINABILITY TURN WHITE MILANO INTO THE NERVE CENTRE OF TOMORROW’S READY-TO-WEAR The upcoming edition of WHITE MILANO, due to open on 19th September 2019, is exceptionally momentous.…

Inside WHITE: the Innovation at White Milano 2019

Inside WHITE is a hub created with the specific purpose of connecting the talents of the fashion system and the top buyers who animate the trade show. Since its beginnings, the hub has taken on an essential meaning for the…

White Milano: Nana-nana

White Milano: Nana-nana is the September Edition’s Guest Designer Essential and instantly recognizable design. Stylish everyday accessories and careful selection of the materials, such as PVC and leather, are the keyword that have led WHITE MILANO to pick the Japanese…

White Milano Chooses Lù | Lucia Emanuela Curzi

Lucia Emanuela Curzi is the September 2019 edition’s special illustrator WHITE adds further emotion to the September 2019 show: the pure and energetic stroke of polyhedral illustrator and art director Lucia Emanuela Curzi. She etches her style upon some of…

Give a FOKus: White Milano’s Sustainable Hub is Back

Raising everyone’s awareness to focus on the present, for the sake of the future. This is GIVE A FOKus’s goal, WHITE’s sustainable hub under the artistic direction of Matteo Ward, and LIFEGATE media partnership. Today this appointment has expanded so…

The Top Designers From the Far East at White Milano

WHITE STUDIO is the hub that gathers the new frontiers of the Asian cutting-edge womenswear, acclaimed by celebrities and with solid social media presence. Making the most of the international creativity and innovation has driven WHITE MILANO to purse its…

White Milano’s Special Project “Boyish”

The Californian sustainable denim brand, launched by Jordan Nodarse, has been chosen by the Tradeshow as Special Project for the 2019 September edition Boyish lands at WHITE with its feminine and sustainable denim wear and the Tradeshow has nominated the…

Design and Innovation on Stage At WHITE Milano Basement

The Basement is one of WHITE Milano’s go-to hubs, owing to its legendary exhibitions and because, over the time, it has become one of the events that worldwide insiders can not miss, in which they can find the most leading-edge…

White Milano Into the Nerve Centre of Tomorrow’s Ready-to-Wear

Special Projects, Up-and-coming Brands, New Designers, Innovative Locations, Special Guests and Highlights on Sustainability Turn White Milano Into the Nerve Centre of Tomorrow’s Ready-to-wear. The upcoming edition of WHITE MILANO, due to open on 19th September 2019, is exceptionally momentous.…