Inside WHITE is a hub created with the specific purpose of connecting the talents of the fashion system and the top buyers who animate the trade show. Since its beginnings, the hub has taken on an essential meaning for the insiders who habitually attend WHITE, who here find innovative new entries and brands to be discovered. Every edition is marked by the Inside WHITE Award, a prize awarded at the discretion of an international top buyer to the label that has best understood the evolution of new trends. At this edition, Federico Giglio, owner of Giglio ( Palermo), will choose the winner label among the exhibitors of the Inside White section, to assign the award.
The new entry in the hub Çaplait, not only a footwear label but a real message of talent through the generations of craftsmanship. Usman Manzoor launched its brand in 2017, modeling on the Peshawari chappal, the classic shoe worn by the Pakistani men of Peshawar. Manzoor has committed himself from the outset to guarantee a fair salary and ethical working conditions for the artisans who work with him, safeguarding a trade that is as ancient as it is current and also its cultural richness. Orequo stems from the desire to tell stories through creations. The merge of past and present identifies the brand’s identity, whose distinctive features are originality, quality and authenticity. Luxury for Orequo is not an end in itself, it is the search for and the expression of one’s emotions and feelings. Pipatchara is a new fashion brand, created by two sisters, Pipatchara and Jittrinee, who exclusively make use of first-rate materials. They share a passion for Arts and Craft, and master the macramé technique, which they use to decorate their hand-made bags. Narcissus, with his myth of beauty, and the Tuaregs from the Middle East meet in the Summer collections of Agarw-Ūd, marked by outstanding wearability and soft shades.
The fabrics of the collection hint to exotic lands, like virgin wool, mohair, camel and silk, which have undergone finishing processes making them high-performance, anti-perspiring and waterproof. The brand is the upshot of the merge of past and contemporaneity. The connection and cornerstone of these two concepts is the premium Italian manufacture and the determination to generate a totally made in Italy product. Ozy Milano is the new creative project by Ozgun Ozcan, young Turkish designer debuting in the universe of ready-to-wear accessories. Thanks to state-of-the-art manufacturing procedures, Ozgun has given rise to a project in which aesthetics meets the needs of contemporary women’s everyday life: style, refinedness, functionality. Each and every creation is marked by iconic and distinctive elements designed, with utmost care for detail, for a clientele that values refinedness with a dash of eccentricity.
Vieux Jeu, literally means old game; this Belgian label, founded by designer Claudia Storme, draws inspiration from one of the oldest and best-liked sports: tennis. With Souvenirs du Futur the insulating and isothermal fabric becomes as trendy: the papier chocolat, a metallized, waterproof, insulating and tear-proof paper-fabric is the cornerstone of a collection of bags, backpack, travel bags and little glimmering bag. A footwear start-up that comes from Northern Europe: Arteana was founded in 2018 by the imagination and will of Veselina Chebanova and Mikkel Bjødstrup, respectively Art Director and Managing Director of the brand. The brand supports ethical relations, promoting workers’ rights through transparent and egalitarian productive partnerships, with the aim of creating a more equitable and sustainable industry. This strong attention to ethical fashion is also expressed through the procurement of strictly certified raw materials, in Italy and Spain; craftsmanship and the guarantee of sustainable working conditions for all artisans involved in the brand. All the shoes are handmade in their Lombard workshop, bringing back ancient manufacturing techniques such as Burani lace or crochet.