WHITE Milano will return from 24.25.26.27 September 2026 with an expanded exhibition concept, introducing new fashion-focused projects while strengthening its international partnerships. The event will once again take place across Milan’s Tortona Fashion District, with a renewed layout designed to broaden its commercial offering and showcase contemporary fashion, accessories, resortwear, beauty, lifestyle, and design.
Alongside its established exhibition dedicated to contemporary luxury and avant-garde fashion at T27, the event will introduce a refreshed identity at T54 through two new concepts: Nuvola, a dedicated accessories showcase, and Box, a new section focused on streetwear and denim.
The exhibition will also extend to two additional venues. T15 – Magna Pars will host More, a curated area exploring the relationship between beauty, lifestyle, and design, while T35 – Nhow Hotel will feature On The Beach, a dedicated resortwear project that further expands WHITE Milano’s exhibition programme.
Gran Canaria Swim Week Partnership Continues
WHITE Milano is continuing its collaboration with Gran Canaria Swim Week, with the island’s creative talent showcased in a dedicated space within the T35 | On The Beach area.
As part of the ongoing partnership, Chacho SVNRS, winner of the WHITE Milano Award, will present its latest collection to an international audience of buyers, retailers, and fashion professionals representing more than 100 countries.
The Colombia Edit by Makeno Brings Contemporary Colombian Design to Milan
Developed with the support of ProColombia, The Colombia Edit by Makeno is the result of a collaboration with Makeno, the Medellín-based concept store recognised for promoting contemporary Colombian design.
The initiative will present a curated selection of Colombian fashion brands at WHITE Milano, creating new opportunities for international exposure while strengthening connections between the Colombian and European fashion markets.
Nuvola Introduces a New Accessories Destination
Location: Via Tortona 54
The first floor of T54 will debut Nuvola, a new exhibition space dedicated exclusively to fashion accessories. Curated by Federica Montelli, founder of Chapters, the project presents accessories through a contemporary perspective that combines craftsmanship, quality, research, and innovation.
Designed to highlight the cultural and creative value of accessories, Nuvola offers a curated environment where identity and design take centre stage.
Box Focuses on Streetwear and Denim
Location: Via Tortona 54
Occupying the ground floor of T54, Box is WHITE Milano’s new urban-focused section dedicated to streetwear, activewear, and denim.
The space brings together brands that combine style, functionality, and innovation, reflecting the evolving demands of contemporary everyday fashion.
More Explores Beauty, Lifestyle and Design
Location: Via Tortona 15
Hosted at Magna Pars, More is a newly created exhibition area centred on beauty, lifestyle, and design.
The curated selection of brands has been chosen for their emphasis on quality, innovation, research, and market positioning, creating a natural connection with the world of contemporary fashion.
On The Beach Expands Resortwear Showcase
Location: Via Tortona 35
Located at the Nhow Hotel, On The Beach is WHITE Milano’s dedicated resortwear section. Building on its established June edition, the project now expands into the September calendar, reinforcing its position as a specialised platform for the resortwear sector.
The exhibition brings together fashion brands, industry professionals, and creative organisations to present the latest developments in resort fashion, holiday lifestyle, and contemporary hospitality.