is the latest to join HOKA’s elite triathletes
AMSTERDAM, Netherlands) September 28, 2017 – HOKA ONE ONE®, a division of Deckers Brands (NYSE: Deck), is proud to announce up-and-coming European triathlete Patrik Nilsson is the latest addition to HOKA’s roster of elite triathletes.
The 25-year-old Swedish national joins Cyril Viennot, Charlotte Morel, Boris Stein and Alessandro Degasperi, among others, as HOKA-sponsored triathletes. Nilsson has won four Ironman triathlons and has recorded three sub-eight-hour Ironman finishes, including a personal best time of 7:49:18.
“Patrik is a tremendously talented athlete, and we are thrilled that he is part of the HOKA ONE ONE team,” said Mike McManus, Senior Sports Marketing Manager at HOKA ONE ONE. “He is a growing force in Ironman and we are excited to be part of the journey this season and beyond. HOKA has a strong triathlon team that’s one of the most competitive out there, and Patrik is a great addition to that.”
“To be a part of the HOKA ONE ONE team is a huge step forward for me as an athlete, and I love running with their shoes,” said Nilsson. “I look forward to being a part of the team. Getting to experience their product development and being part of their events around the world means I can grow as an athlete and experience the family of HOKA fans and athletes.”
Nilsson’s next race is the Ironman World Championship in Kona, where he hopes to finish in the top ten. HOKA is the exclusive footwear sponsor of the Ironman series. For more information on HOKA, visit www.hokaoneone.eu.
About the HOKA ONE ONE® brand HOKA ONE ONE® is the most innovative premium running shoe brand in the world. Winner of over 50 award and recognitions, HOKA ONE ONE was launched in 2009, after years spent handcrafting and shaping lightweight shoes with extra-thick midsoles. Initially embraced by ultrarunners because of their enhanced cushioning and inherent stability, HOKA now offers shoes for all types of athletes who enjoy the unique ride the shoes provide. For more information visit www.hokaoneone.com or follow @hokaoneone #hokaoneone.