By Kitty Noofah
Founded by entrepreneur Chloé Janina Truczka, HB LONDON is a British family-run travel and lifestyle brand that has transformed personalised travel accessories into meaningful expressions of individuality and style.
What began as a passion for creating unique, custom-designed products has grown into an internationally recognised brand known for its personalised luggage, premium travel accessories and distinctive collections. Built on the belief that travel products should be as unique as the people who carry them, HB LONDON combines creativity, craftsmanship and practicality to create pieces that celebrate life’s special moments.
From personalised suitcases and bridal travel collections to luxury accessories and exclusive licensed partnerships, every product is designed with quality, functionality and personal expression in mind. The brand has earned a loyal customer base across the UK and internationally, attracting collaborations with celebrities, influencers and high-profile personalities while remaining dedicated to serving everyday travellers.
Despite its continued growth, HB LONDON remains proudly family-run, with Chloé leading the creative vision of the business. Through innovation, exceptional customer service and beautifully designed products, the company continues its mission to help people travel in style, celebrate their individuality and create lasting memories wherever their journey takes them.