The British Fashion Council (BFC) is delighted to announce the launch of City-Wide Celebration, a programme of events and promotions taking place throughout London which is open to everyone over London Fashion Week presented by Clearpay February 2022 (LFW). Running from Friday 18th to Tuesday 22nd February alongside the LFW show schedule, the programme brings together over 150 brands and 350 events, from key retailers, cultural institutions, designers, restaurants and bars. The full programme and map of City-Wide activities taking place can be found on the official LFW website here.
Events, which include parties, new collection previews, intimate designer Q&As, exclusive fashion week menus, promotions, complimentary gifts and workshops, will continue to be added to the schedule in the run up to LFW. Look out for City-Wide activations throughout the city in renowned shopping destinations including Carnaby, Marylebone Village, Seven Dials and Soho.
BOSS
BOSS Store, 178 – 180 Regent Street, W1B 5TW
Friday 18th-22nd February, 10am – 9pm
BOSS is back and bolder than ever. To celebrate the launch of the Spring / Summer 22 collection, customers will receive a complimentary gift when making a purchase at the BOSS Store. Terms and conditions apply; ask in store for details.
BRORA
Brora, 81 Marylebone High Street, W1U 4QJ
Brora, 6 Symons St, SW3 2TJ
Friday 18th – Saturday 19th February, 11am – 4pm
Breathe some new life into your well-loved Brora jumpers with the talented seamstress Shelley from @_sewingsmith_ showing you how to ‘stitch it rather than ditch it’, bringing a new lease of life to your favourite knitted garments. Brora are also offering cashmere recycling for garments that are beyond repair. Bring your old Brora cashmere in and exchange it for a £25 voucher to be used in-store or online.
BROWNS
Browns Brook Street
17th February – 5th April 2022
Arcade Collection At Browns Brook Street
For LFW, we are showcasing Arcade Collection, a curation of unique and limited-edition furniture commissioned by Relay Design Agency. Championing Charlotte Kidger, Jochen Holz, Altrock, Rebar and Silo, we’ve reunited with old friends and welcomed new ones to showcase this season’s shoes and accessories from some of our favourite brands.
Browns East
16th February – 22nd March 2022
The Back of My Eyelids By Lucy Gregory At Browns East
In celebration of LFW, we commissioned emerging London-based artist Lucy Gregory to create a sculpture which encourages a moment of meditative calm and contemplation during one of the busiest times of the year.
ERDEM
Erdem, 70 South Audley Street, W1K 2RA
Friday 18th February – Tuesday 22nd February, 9am – 6pm
Visit the Erdem store on South Audley Street throughout LFW to discover the first Men’s Collection and shop the Pre-Spring 2022 collection. Customers can enjoy a complimentary gift with purchase.
FASHION SCHOOL
Fashion School, Atlantic Court Floor 2, 73 – 77 Kings Road, SW3 4NX
Saturday 19th February, 10.30 am – 12.30 pm and 1.30 pm – 3.30 pm
Fashion School students, alongside expert tutors, are hosting two customisation workshops for children aged 10 – 15 years. Bring along a pre-loved garment such as a hoodie, t-shirts, sweatshirt or denim and learn skills to revamp them into something uniquely you.
FOOT LOCKER
Foot Locker, 544-550 Oxford Street, W1C 1XL
Saturday 19th February, 1pm – 6pm; Sunday 20th February, 1pm – 5pm
During the LFW City-Wide Celebration, Foot Locker is proud to be partnering with FRE Customs to provide exclusive sneaker customisation, sponsored by Clearpay. Drop by their Marble Arch store on 19th and 20th of February for the chance to get your kicks customised.
FRENCH CONNECTION
French Connection, 55 Duke Street, W1K 5NR
Saturday 19th February, 12pm – 4pm
Celebrate LFW by joining the French Connection SS22 Shopping Event and enjoy some retail therapy with complimentary treats and drinks in hand. The event will include complimentary manicures with Pamper Puff, candle painting workshops with Bable, drinks, live DJ, competitions and goody bags.
GAUCHO
Gaucho, 60A Charlotte Street, W1T 2NU.
Friday 18th – 22nd February, 12pm – 9pm
Gaucho Charlotte Street are celebrating LFW in style by offering an exclusive menu with virtual shows being screened throughout the week. Guests are invited to relax and sample tailor-made offerings with a delectable selection of cocktails to round off the celebrations.
LACOSTE
Lacoste, 233 Regent St., London W1B 2EQ
Lacoste 6 James St, London WC2E 8BH
Lacoste, 44 Brompton Rd, London SW3 1BW
Friday 18th – 22nd February, 9am – 6pm
Visit LACOSTE this LFW for late night shopping and you will receive 20% off plus a complimentary gift with purchase on the new womenswear collection. Enter a prize draw to win a £500 voucher to spend on the Fashion Show SS2022 collection.
LONDON COLLEGE OF FASHION
London College of Fashion, Victoria House Basement, WCQ
Saturday 19th February, 12pm – 6pm
London College of Fashion presents LCFMA22 an exhibition and showroom which presents world class postgraduate students showcasing work from across LCF’s portfolio of postgraduate courses. Featured work from Menswear and Womenswear designers, with live models. Access the exhibition to see the latest footwear, artefacts, fashion film, fashion photography and more.
MATCHESFASHION
MATCHESFASHION, 5 Carlos Place, W1K 3AP
Friday 18th – Tuesday 22nd February, 10am – 5pm
Raey is partnering with the world’s first zero waste restaurant Silo for LFW. The pop-up is a collaboration between Rachael Proud and founder of the Silo, chef Douglas McMaster and celebrates their aligned environmental values. Come down to Raey café by Silo to enjoy an offer a zero waste breakfast, lunch and afternoon menu.
PARK CHINOIS
Park Chinois, 17 Berkeley Street, W1J 8EA
Friday 18th – Tuesday 22nd February, See website for timings
Enjoy 10% off food as Park Chinois brings its vibrant and convivial world alive with the very best in Chinese dining and experiential moments from chef to show.
PUMA
Puma, 52-55 Carnaby Street, W1F 9QE
Friday 18th – Tuesday 22nd February, 10am – 7pm
Arriving this LFW, join Puma at their London Carnaby Street store for the launch of the exclusive PUMA High court collection, coached and designed by iconic stylist and Creative Director, June Ambrose. The PUMA High Court collection is the embodiment of women’s bold energy and refusal at being treated anything less than equal. Enjoy 20% off in-store.
SAATCHI GALLERY
Saatchi Gallery, Duke of York’s HQ, King’s Rd, SW34RY
Friday 18th – Tuesday 22nd February, 10am – 6pm
Bob Marley: One Love Produced by Terrapin Station Entertainment, the Marley family & Senbla.
This first of its kind exhibition will honour the legacy of Bob Marley in his second home of London. The exhibition will showcase unseen Marley photographs & memorabilia whilst immersing visitors on a journey through his lifestyle, passions, influences, & enduring legacy. Venture through the One Love Forest, visit the Soul Shakedown Studio & delve into the multi-sensory experience celebrating one of the world’s most beloved & unifying musical figures.
SALVATORE FERRAGAMO
Salvatore Feragamo, 24 Old Bond Street, W1S 4AL
Friday 18th – Saturday 19th February, 10am – 6pm
Salvatore Ferragamo welcomes you to enjoy a special moment based on Italian elegance, creative innovation and saviour-faire commitment to craftsmanship. Join the in-store cocktail party celebrating the new SS22 collection, with a photographer capturing souvenir pictures for you to take away and remember the moment. Enjoy a live performance by Italian jazz musician Noemi followed by a DJ set and Mediterranean inspired food, sweet treats and an Italian aperitivo served at Bar Splendid. Customers will receive an exclusive personalised bag with a special gift inside.
SAMSUNG
Samsung KX Coal Drops Yard, London N1C 4DQ
Friday 18th – Tuesday 22nd February, 11am – 7pm
Official Partner of LFW, Samsung will be showcasing LFW highlights in their KX store. They will also be showing exclusive behind the scenes content from an exciting new partnership with Charles Jeffrey.
SHANGRI-LA THE SHARD
Shangri-La The Shard, 31 St Thomas Street, SE1 9QU
Friday 18th – Tuesday 22nd February, 6am – 9pm
Relax amongst the clouds and escape from the city with a Sky Pool Pass, providing you with access to the highest hotel Sky Pool in Western Europe. Compliment your Spa Day with lunch at TING Restaurant on level 35 with a £50 complimentary credit voucher.
SOPHIA WEBSTER
Sophia Webster, 86 Sloane Avenue, Chelsea, SW3 3DZ
Friday 18th February, 11am – 6pm
Attend a VIP Preview of the Sophia Webster x Loveshack Fancy SS22 collection taking place at the Sloane Avenue Boutique on the Friday of LFW.
THE LONDONER
The Londoner, 38 Leicester Square, WC2H 7DX
Friday 18th – Tuesday 22nd February
As the official hotel of LFW February 2022, The Londoner is the perfect place to stay during the event. From design details to works of art, the fashion motif has found may expressions at The Londoner. Intimate and eclectic experiences come to life across 16 storeys at this super boutique hotel – a place where people from around the world come together to enjoy the enduring allure of the West End. This fashion week, guests will receive 10% off stays at The Londoner, with access to The Retreat and The Residence – three beautifully designed spaces for residents only. Discover The Londoner.
TOAST
Toast, 2 Newburgh Street, Carnaby, London W1F 7RD
Friday 18th – Tuesday 22nd February, 11am – 6pm
Repair specialists will be available in your local TOAST Shop for drop-in consultations. They will suggest a variety of creative mending options to repair and renew a cherished TOAST item. Each visitor on the day will have the opportunity to enter a prize draw to win a copy of Sofi Thanhauser’s new book, Worn, which explores how everyday garments have transformed our lives, societies, and planet.
TONI&GUY
See website for participating stores
Friday 18th – Tuesday 22nd February, 9am – 8pm
Visit TONI&GUY for a catwalk ready blow-dry, a new trend cut and colour or a fashion week up-do and receive a free label.m styling product prescribed by your hairdresser.
TRACEY NEULS
Tracey Neuls, 29 Marylebone Lane, W1U 2NQ
Friday 18th – Tuesday 22nd February, 10am – 6pm
To mark the brands 20th-anniversary celebrations, iconic footwear designer Tracey Neuls invited fellow shoe aficionados to submit designs to adorn her signature, long standing Geek Sneaker. One lucky winner was offered the chance to have their design printed and produced into` a collectable Limited Edition series. The winning entry was submitted by artist Keira Rathbone – outstanding due to her innovative use of a manual typewriter as a drawing tool. Creating a retro office mis on scene, Tracey Neuls’ original boutique will display the final shoe whilst offering iconic office drinks of tea, coffee and whiskey all day long. Step into a world of typewriters, shoes, and the office as it used to be.
The BFC would like to acknowledge Marylebone Village and The Shaftesbury Estate for their involvement in this initiative.
The generosity and commitment of our partners is more vital than ever. Please help us by acknowledging their support for London Fashion Week. Principal Partner: Clearpay. Official Partners: Evening Standard, JD.COM, INC, JOOR, Royal Salute, Samsung, The Londoner, TONI&GUY. Official Suppliers: DHL, Fora, Getty Images. Official Supporters: Department for International Trade, European Regional Development Fund and Mayor of London.