For Spring/Summer 2027, Malloni presents MÉMOIRE, a collection built around the tension between memory and transformation.
The past is not faithfully reconstructed, but traversed, altered and reassembled. Heritage becomes material to be transformed: fragments of a wardrobe belonging to another time are dismantled and recomposed into a contemporary language, where imperfection becomes beauty and lived experience becomes identity. During Milan Fashion Week, Malloni brings MÉMOIRE to the spaces of 10 Corso Como Café, transformed for the occasion into an atelier suspended between past and present. Here, the creative process is deliberately left exposed. The garment is not presented solely in its finished form, but through the gestures, experiments, layers and traces that reveal how it came into being. The presentation unfolds across three moments: Creation, Experimentation,Revelation.
The first area is dedicated to Creation: tailoring mannequins tell the story of the garment’s construction through its different stages, making visible the passage from idea to form. The second is the space of Experimentation, where toile prototypes and collection pieces are juxtaposed and layered. Finished form and creative process enter into dialogue, conveying the open, experimental nature of Malloni’s research.
The third area leads to Revelation: ten iconic total looks, presented on plinths, emerge as completed works at the end of a journey that has, until that moment, remained deliberately open. At the centre of the salon, a plinth dedicated to performance completes the installation, introducing a theatrical dimension and transforming the presentation into a performative experience.