The spring season of Mercedes-Benz Fashion Week Russia is going phygital on April, 20–24. The agenda of the Fashion Week will fuse an offline event in Moscow with live streams of fashion designer shows from all over the world.
In the new season, MBFW Russia will present a unique digital platform with online tools for the audience to feel the vibe of the event. Besides, all the designer participants of the Fashion Week will showcase their new collections in social networks, as well as at the media websites, showrooms and concept stores online platforms. Live streams will be open to journalists, buyers, influencers, and viewers worldwide.
RUSSIA AND WORLDWIDE
Designers from any part of Russia or the Earth are invited to live stream their new collections. Brands that do not intend to come to the Russian capital but are ready to stream their shows online can apply at the website of Russian Fashion Council till March 31. The Advisory board will make a long-list in accordance with the rules of MBFW Russia. Brands and designers from other cities and countries will be announced on the primary schedule of Fashion Week.
Previous fall, MBFW Russia successfully accomplished this show format, delivering a united Moscow-based schedule with live streams from St. Petersburg, Yakutsk, Sochi, Krasnodar, and Jakarta to complement the Moscow-based shows.